Analysis

October 30, 2020

Reinforcing food waste or fighting it?

A rift between a few European food waste startups has started a debate on whether some of them are reinforcing the system they are supposed to fight.


Mimi Billing

8 min read

Too Good To Go and Karma are two food waste startups with different views on how to limit food waste.

The food waste space is probably one of the greenest areas of business that ever existed. Saving food is comparable to saving whales: nothing bad can come from that — or can it?

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Mette Lykke is the chief executive of the Danish startup Too Good To Go. Photo: Too Good To Go
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Hjalmar Ståhlberg Nordegren, cofounder and CEO of Swedish startup Karma, believes we need to talk more about the goals of food waste startups.
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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