Inspired by the incredible success of WeChat and Alipay in China, more and more European fintechs are trying to build ‘one app to rule them all’. But these super apps — one app, one sign-in, one user experience — completely miss the point of fintech. So founders, stop trying to build a European fintech WeChat!
Opinion
June 21, 2021
Fintech founders, stop trying to build a European WeChat
More European fintechs are trying to build 'super apps', inspired by the success of China's WeChat and Alipay.
Ivan Zhiznevskiy and Eugene Dugaev
3 min read
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