Instagram and TikTok are the new battlegrounds for digital banks

Scrolling through Instagram today, you'll find countless photos of glamorous bloggers posing with colourful bank cards, discussing "financial wellness" and "savvier spending" between sips of their cappuccinos.

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The string of posts shared by influencers for NatWest's Bó. Most national advertising laws require these posts to declare they are #sponsored or an #ad.

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A post by an international influencer, promoting Revolut

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Scola Dondo, an influencer with over 42k followers, in her paid partnership with Natwest's Bó

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The "Fin-influencer" boom: Why Instagram and TikTok are the new battlegrounds for digital banks

Forget tube ads and TV campaigns — digital banks are increasingly using social-media stars to promote themselves

Fintech newsletter

The "Fin-influencer" boom: Why Instagram and TikTok are the new battlegrounds for digital banksself.__wrap_b(":R1actq6:",0.7)

Forget tube ads and TV campaigns — digital banks are increasingly using social-media stars to promote themselvesself.__wrap_b(":R1qctq6:",1)

Fintech newsletter

The "Fin-influencer" boom: Why Instagram and TikTok are the new battlegrounds for digital banks

Forget tube ads and TV campaigns — digital banks are increasingly using social-media stars to promote themselves