Analysis

April 7, 2022

A big fat opportunity: the startups cooking up a key ingredient for alt proteins

Lab-grown meat is set to be a giant market in the near future. But lots of startups have forgotten a vital part of taste and texture: fat.


Amelie Bahr

6 min read

La Vie's plant-based bacon

Walk into any European supermarket today and you’ll find an expansive range of plant-based meat substitutes. Retail sales of plant-based foods in Europe reached €3.6bn in 2020 — a 49% jump in two years — and more and more startups are looking to tap into a market set to be worth at least $290bn by 2035, according to BCG. 

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