Analysis

October 26, 2023

Is this the only European fintech that’s cracked the US?

European consumer fintechs’ attempts to conquer the US have ended badly. Is Cleo AI the first UK fintech to buck this trend?


Amy O'Brien

9 min read

Photo: Lexie Yu

Making it in the US is the ultimate dream for European fintechs. But for the founder of financial adviser Cleo AI, success came by accident rather than by design. 

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Amy O'Brien

Amy O'Brien is a freelance reporter covering Italian tech. She was previously Sifted's fintech reporter

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