Analysis

September 19, 2023

As Klarna aspires to be a global bank, affiliate marketing is its cash cow

Affiliate marketing is rapidly becoming an important revenue stream in Klarna’s quest to become a global financial giant


Last week, Swedish buy now, pay later (BNPL) scaleup Klarna brought 4,000 employees together in Stockholm; social media showed people dressed up in bandanas or Klarna pink — there were even a few Minions.

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