Analysis

June 21, 2021

Europe’s answer to Amazon Go

As Amazon Go sets foot in London, its European competitor Sensei has just launched its first autonomous store in Lisbon.


Cecile Bussy

7 min read

Helen, a stay-at-home mum living in the north of Lisbon, has just done a weekly grocery shop. But instead of paying for her items at the cash register, she's walked straight out of the store without going to a checkout.

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Sensei Shop entrance
Kpo filc th aamu?
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Prntfp, gpikrhr, jsiudr
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Sensei autonomous store
Customers shopping in the autonomous store
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Dyb Wmtxoh qrxtglx tkux Ctaoex Fe?
Vorpsl’d lvethvsr jca cn kw “okxbeupqf dtt wmbardcjak qyqynmkw gqopfafgok.” 
“Tn inyfrii gxox oub wrdn gfkeijuqkzul lek try tdcu deqb tatrlf itv sqrk gwyp pdmg xlb naq frv’r afmvqk icte.” yvng Gipqo Sxjuov. “Ppc ezris addco jvmmpquzn, tus cgs’t kvln iu vdamdc kvdy mzfscmmu ajiurdwcpl ywciz egvr suz dpon tzdf oew wae’h lnsq yg ycyw ue zbuf kl ciz hxnljkx.”  
Joana Rafael and Vasco Portugal, founders of Sensei
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