Analysis

June 21, 2021

Europe’s answer to Amazon Go

As Amazon Go sets foot in London, its European competitor Sensei has just launched its first autonomous store in Lisbon.


Cecile Bussy

7 min read

Helen, a stay-at-home mum living in the north of Lisbon, has just done a weekly grocery shop. But instead of paying for her items at the cash register, she's walked straight out of the store without going to a checkout.

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Sensei Shop entrance
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Sensei autonomous store
Customers shopping in the autonomous store
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Joana Rafael and Vasco Portugal, founders of Sensei
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