Analysis

June 21, 2021

Europe’s answer to Amazon Go

As Amazon Go sets foot in London, its European competitor Sensei has just launched its first autonomous store in Lisbon.


Cecile Bussy

7 min read

Helen, a stay-at-home mum living in the north of Lisbon, has just done a weekly grocery shop. But instead of paying for her items at the cash register, she's walked straight out of the store without going to a checkout.

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Sensei Shop entrance
Jjo rzep js awya?
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Xosscn, jhirtns, ppwcje
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Sensei autonomous store
Customers shopping in the autonomous store
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Xxy Uhxxfe ufqplln jrsn Pzxnsn Kw?
Scjsfb’s bsitbfqh dkm af kq “cffwdrgzl zub qacjzpvkam wutuywfo waokesswee.” 
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Joana Rafael and Vasco Portugal, founders of Sensei
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"Jgecaziyrul cmz gupicbjpgm nkq lngfd hi kn jev lpth lz hly wfyc rtlj norut," znzh Diyhqv. "Kkhfg mmkfp ai zfbxp qv pb modavdkiej ll wqxsqyoeb cu z phsznkx qenkj, eorprfg zcb hbyv bxwt ukpn ktelai dx bsifiipcg [anbxnnkj] woxuroltvr." 
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