Analysis

June 22, 2021

The Big Idea: using AI to breed more sustainable crops

"I’m not here to sell burgers to San Francisco's tech community, I'm here to feed the world."


Freya Pratty

5 min read

Welcome to The Big Idea, where each week we pick a company with a weird, wacky or gamechanging notion that could have a massive impact on the world around us.

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Some of the Equinom team. Photo: Equinom.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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