Picture of cofounder and CEO of Easee and Starflow, Jonas Helmikstøl

Interview

November 7, 2024

‘I could barely breathe’: Easee founder Jonas Helmikstøl on burnout at the brink of insolvency, and his new startup

Helmikstøl has recently raised a pre-seed for his new startup Starflow

Mimi Billing

6 min read

As a startup founder, Jonas Helmikstøl has experienced a lot. His Norwegian EV charging company Easee, went from zero to 500 employees in just a few years, achieving €180m in revenue in 2022. It was then the fastest-growing startup in Norway and was seen as a huge success — until a Swedish agency banned its best-selling EV charger, bringing the company to the brink of insolvency.

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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