Analysis

January 26, 2024

Founders are turning to couples therapy for the sake of their startups

Marriage counselling has its place in a startup — even if the partnership is strictly platonic


Sadia Nowshin

6 min read

Image: Midjourney / Lexie Yu

It’s a week after Daniel Botcherby and his two cofounders pitched their mental wellbeing startup Kalda to an investment committee, and they’re in the middle of a three-hour therapy session with a marriage counsellor in London. 

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Daniel Botcherby, founder of Kalda
Daniel Botcherby, founder of Kalda
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Tatyana Eliseeva and Lilia Kruse, cofounders of HealthCaters
Tatyana Eliseeva and Lilia Kruse, cofounders of HealthCaters
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Emilia Theye and Celina Messner, cofounders of clare&amp;me
Emilia Theye and Celina Messner
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Sadia Nowshin

Sadia Nowshin was a reporter at Sifted covering foodtech, biotech and startup life. Follow her on X and LinkedIn

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