News

December 22, 2021

The next generation of speedy grocery: slower, but smarter?

British startup Bother has raised $6m from Hoxton Ventures.


Freya Pratty

4 min read

It’s been a mad year of disruption for Europe’s speedy grocery sector. VCs have pumped billions into companies like Getir, Gorillas and Zapp, which promise to bring fresh groceries to people’s homes in a matter of minutes.

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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