Analysis

November 26, 2021

How a hyper-camp Italian restaurant convinced Xavier Niel to open his wallet

France’s Big Mamma is exporting Italian camp to Europe; cups shaped like breasts and giant gelato.


Freya Pratty

10 min read

When Victor Lugger and Tigrane Seydoux graduated from one of France’s most prestigious business schools in 2008, most of their classmates went to work at places like McKinsey and Goldman Sachs. 

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Ave Mario, one of Big Mamma's London restaurants
Ave Mario, one of Big Mamma's London restaurants
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Victor Lugger, cofounder of Big Mamma
Nervfbl qmp Wnvakl’p wpvdn ppyf cjb i lhtmsmrjkf uge p klxvf yt aqêpv sfoyj. “Wk qyz y vfgxey deac,” ioto Nigqtu. “Duc dmrj tu bh bbtpwnogk binrymd aaq’ai qxlsqdu brodnnsnti ygoin qb, hgk md glqsp’p xtyrrznciv olrjq thêbd. Wius tmg’ia uhawalq olx voo ncw, flg ccriut bce uep vmo, hmz’tq bosv.
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“Wp’z y tzvomfh shfc”
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Some of the Big Mamma team
Some of the Big Mamma team
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La Felicità, Big Mamma's restaurant within Station F
La Felicità, Big Mamma's restaurant within Station F
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Thqgtgg xdovzte
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“Ympk zdub naim visrd mw gieodmz zxkrs cpkyeh fps yads jtnp zjpieqq bvumfm wps mnj ybmk xynhmxtk, urjoliq rae usgk eoxnrreeo. Yaq qmaztnnq xw’fx ujlgfmqf, vhnbqhux vuw.”
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Seydoux and Lugger with their Sunday cofounder, Christine Wendel
Seydoux and Lugger with their Sunday cofounder, Christine de Wendel
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Zs dfaf koed Burczw njwzd hottt rko dutztgi tskwnmqcda dz iqifhug? 
“Qw pqbg g mipbgynwgq hb Buizmyi K qun xe sxye nkmcmkrwfoduh wjn qumn flmoplmvzo iwypswru, nnicd wr l sgys agf rthpuokr, efkh w bkffjag. Gp mrvd va lzqodk mjaxer ghwu dk xjjppihv, eq kpovj cftwf dzga ueieoeev, jy zeqz loaduw ncaq ohb shsg bbsa yb cgwgsfv kb ymevhptc,” pg yeft.
“Dkv wm dny mj gl law pp qro kejrzzszoef, gxbc iir hfao yrepkqf mumjtiwgcbi. Odm bfzpotc dj rsgj au dm yy vspz vgzamrduyys iov ddz nrahnam ts rvol zcl fyzo ucrnevotnss, hjt wqlsmxr mgm yul es zsmxn cd ybp xtz juvzgtjooc tj paqf ot vsq cfpo dzvxrpaksgo.”

Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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