Analysis

November 26, 2021

How a hyper-camp Italian restaurant convinced Xavier Niel to open his wallet

France’s Big Mamma is exporting Italian camp to Europe; cups shaped like breasts and giant gelato.


Freya Pratty

10 min read

When Victor Lugger and Tigrane Seydoux graduated from one of France’s most prestigious business schools in 2008, most of their classmates went to work at places like McKinsey and Goldman Sachs. 

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Ave Mario, one of Big Mamma's London restaurants
Ave Mario, one of Big Mamma's London restaurants
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Victor Lugger, cofounder of Big Mamma
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Some of the Big Mamma team
Some of the Big Mamma team
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La Felicità, Big Mamma's restaurant within Station F
La Felicità, Big Mamma's restaurant within Station F
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Seydoux and Lugger with their Sunday cofounder, Christine Wendel
Seydoux and Lugger with their Sunday cofounder, Christine de Wendel
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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