Analysis

December 13, 2023

It’s time to Be Real: will authenticity-first social media startups stick around?

In a digital world dominated by engagement and popularity, startups like Lapse and BeReal are popping up to provide a more authentic social media alternative


Sadia Nowshin

7 min read

Image: Unsplash

I’m one of many Gen Zers to take up the hobby of film photography recently — partly in an attempt to detox from the immediate gratification of Instagram and stop poring over my camera roll every time I want to document a moment.  

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Ben and Dan Silvertown, founders of Lapse
Ben and Dan Silvertown, founders of Lapse
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Caspar Lee at the Sifted Summit
Caspar Lee at the Sifted Summit
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Sadia Nowshin

Sadia Nowshin was a reporter at Sifted covering foodtech, biotech and startup life. Follow her on X and LinkedIn

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