Opinion

March 6, 2024

10 mistakes startups make when talking about sustainability

Don't preach to the choir, avoid carbon offsetting and remember that B Corp status isn't the be-all-and-end-all


Alice Regester

7 min read

Alice Regester is the CEO and Co-founder of specialist climate & tech communications agency 33Seconds.

Founders are understandably keen to tell their customers about their efforts in building and scaling sustainable startups. From my experience, however, getting the message across can be challenging. 

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Alice Regester

Alice Regester is the CEO and Co-founder of specialist climate & tech communications agency 33Seconds.

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