The new-media site for Europe’s innovators and entrepreneurs

On startup Europe, for startup Europe

There’s a new generation of entrepreneurs taking the European tech scene by storm.

From Madrid to Milan, Bucharest to Berlin, startup innovators are rewriting the economy’s rules and making waves across the continent. With some 98 cities producing at least one tech unicorn (so far) — Europe has created a decentralised Silicon Valley.

Sifted is the leading media brand for the European startup community. Backed by the Financial Times, our team of dedicated journalists spans the continent. Our unrivalled journalism sifts through the noise to give you breaking news, insightful analysis and actionable data.

We focus on the human dimension of entrepreneurialism — how the tough reality of running a startup so often diverges from the mythology; how successful startups have shaped inclusive internal cultures; and how some founders have spurned the VC route and bootstrapped their way to success.

Our mission is to be the critical friend of Europe’s startup community and to amplify and empower the founders, investors and startup operators driving innovation from the front.

The Team

  • John Thornhill

    Founder / Editorial Director

  • Caspar Woolley

    Founder / Executive chair

  • Bruce Macfarlane


  • Alley Yamoyany


  • Matthew Harrison

    Head of Strategy and Planning

  • Laura Balboni

    Senior People and Talent Manager

  • Blessing Omorodion

    Operational Data Analyst

  • Mykaela Brewerton

    office manager

  • Editorial

  • Amy Lewin


  • Eleanor Warnock

    Deputy Editor

  • Tom Nugent

    Digital Editor

  • Mimi Billing

    Senior Reporter

  • Freya Pratty

    Senior Reporter

  • Tim Smith

    Senior Reporter

  • Zosia Wanat

    Senior Reporter

  • Kabir Agarwal

    Senior Reporter

  • Amy O'Brien


  • Kai Nicol-Schwarz


  • Miriam Partington


  • Alex Oscroft

    Subeditor and SEO Manager

  • Sadia Nowshin

    Editorial Assistant

  • Anisah Osman Britton

    Freelance Reporter

  • Commercial

  • Helen Seidenberg

    Partnerships Director

  • Katie Healy

    Head of advertising and sponsorship

  • Anuj Jivabhai

    Senior Business Development Manager

  • Casey Drabble

    Senior Business Development Manager

  • Fran Thirley

    Senior Business Development Manager

  • Heidi Phelan

    Business Development manager

  • Juan Hincapie

    Business development manager

  • Matt Hutson

    Business Development Executive

  • Kam Ballu

    Business Development executive

  • Ian Carpenter

    Head of events

  • Fiona Craib

    Event portfolio lead

  • Rachael Mckie

    Event marketing lead

  • Sam Arman

    Events marketing executive

  • Rebecca Hou

    Senior Events Manager

  • Hannah Brewer

    Digital project manager and content producer

  • Sophie Rowe

    Conference Producer

  • Georgia Monella

    Event operations executive

  • Daniel Omoniyi

    Delegate Sales Executive

  • Steph Bailey

    Head of content

  • Aruni Sunil

    Junior writer

  • Tanya Maheshwari

    Client services manager

  • Intelligence Unit

  • Chris Sisserian

    Head of Intelligence

  • Rebecca Lipman

    Intelligence Editor

  • Jonathan Sinclair

    Intelligence Research Manager

  • Éanna Kelly

    Contributing editor

  • Marie Mawad

    Journalist, editorial strategist

  • Ruggero Di Spigna

    Startup Analyst

  • Daria Dmytrenko

    Startup Analyst

  • Federico Scolari

    Intelligence Analyst

  • Moosa Saghir

    Memberships Manager

  • Sophie Cottereau

    Memberships Manager

  • Josh Chanthrakumaran

    Memberships Manager

  • Marketing

  • Molly Scarff

    Marketing Manager

  • Nuno Patrocinio

    Marketing assistant

  • Jennifer Dodd

    Marketing assistant

  • Product

  • Francesco Bellanca

    Head of Product

  • Stuart Turner

    Consultant Software Engineer

  • Javier Romario

    Software Engineer

  • Mitesh Patel

    Software Engineer

  • Nicholas Baxter

    Senior-end Engineer

  • Natalia Egorova

    Front-end engineer

  • Francesco Marzotto

    UX/Product Design

  • Stefano Frigerio

    Product Analytics

  • Euny Park

    Product designer

  • Lexie Yu

    Graphic/Product Design

Bringing you the news that matters.

Sifted’s journalism covers the most transformative topics shaping Europe’s startup scene. We take you behind the headlines to showcase the stories that don’t always get the profile they deserve.

Indispensable analysis on startup Europe.

Our Reports and sector Briefings bring you up to speed on emerging markets, fast. We identify and surface companies in emerging areas of technology, giving you the digestible insight and deep-dive analysis you need to stay ahead of the competition.

Facilitating Europe’s startup community.

Our aim is to empower the voice of startup Europe by providing a platform for the community to connect. We encourage conversations between like-minded peers — fostering collaboration and support via our Europe-wide networking events.