\About

The new-media site for Europe’s innovators and entrepreneurs

On startup Europe, for startup Europe

There’s a new generation of entrepreneurs taking the European tech scene by storm.

From Madrid to Milan, Bucharest to Berlin, startup innovators are rewriting the economy’s rules and making waves across the continent. With some 98 cities producing at least one tech unicorn (so far) — Europe has created a decentralised Silicon Valley.

Sifted is the leading media brand for the European startup community. Backed by the Financial Times, our team of dedicated journalists spans the continent. Our unrivalled journalism sifts through the noise to give you breaking news, insightful analysis and actionable data.

We focus on the human dimension of entrepreneurialism — how the tough reality of running a startup so often diverges from the mythology; how successful startups have shaped inclusive internal cultures; and how some founders have spurned the VC route and bootstrapped their way to success.

Our mission is to be the critical friend of Europe’s startup community and to amplify and empower the founders, investors and startup operators driving innovation from the front.

The Team

  • John Thornhill

    Founder / Editorial Director

  • Caspar Woolley

    Founder / CEO

  • Alley Yamoyany

    CFO

  • Matthew Harrison

    Head of Strategy and Planning

  • Laura Balboni

    Senior People and Talent Manager

  • Blessing Omorodion

    Operational Data Analyst

  • Editorial

  • Amy Lewin

    Editor

  • Eleanor Warnock

    Deputy Editor

  • Tom Nugent

    Digital Editor

  • Mimi Billing

    Senior Reporter

  • Amy O'Brien

    Reporter

  • Kai Nicol-Schwarz

    Reporter

  • Freya Pratty

    Reporter

  • Miriam Partington

    Germany Correspondent

  • Zosia Wanat

    Senior CEE Correspondent

  • Tim Smith

    Iberia Correspondent

  • Clara Rodríguez Fernández

    Deeptech Reporter

  • Alex Oscroft

    Subeditor and SEO Manager

  • Sadia Nowshin

    Editorial assistant

  • Anisah Osman Britton

    Startup Life Reporter

  • Commercial

  • Helen Seidenberg

    Partnerships Director

  • Katie Healy

    Head of sales

  • Ian Carpenter

    Head of events

  • Steph Bailey

    Head of content

  • Fiona Craib

    Event portfolio lead

  • Rachael Mckie

    Event marketing lead

  • Tanya Maheshwari

    Campaign Manager

  • Rebecca Hou

    Senior Events Manager

  • Sophie Rowe

    Conference Producer

  • Georgia Monella

    Event operations executive

  • Anuj Jivabhai

    Senior Business Development Manager

  • Casey Drabble

    Business Development Manager

  • Fran Thirley

    Senior Business Development Manager

  • Heidi Phelan

    Business Development manager

  • Jordan Harris

    Business development manager

  • Matt Hutson

    Business Development Executive

  • Daniel Omoniyi

    Delegate Sales Executive

  • Laura Dodocioiu

    Campaign Coordinator

  • Aruni Sunil

    Junior writer

  • Intelligence Unit

  • Chris Sisserian

    Head of Intelligence

  • Rebecca Lipman

    Intelligence Editor

  • Jonathan Sinclair

    Intelligence Research Manager

  • Éanna Kelly

    Contributing editor

  • Marie Mawad

    Journalist, editorial strategist

  • Amelie Bahr

    Senior Intelligence Analyst

  • Ruggero Di Spigna

    Startup Analyst

  • Moosa Saghir

    Memberships Manager

  • Sophie Cottereau

    Memberships Manager

  • Federico Scolari

    Intelligence Analyst

  • Marketing

  • Ryan Mulchrone

    Head of Marketing

  • Molly Scarff

    Marketing Manager

  • Nuno Patrocinio

    Marketing assistant

  • Jennifer Dodd

    Marketing assistant

  • Product

  • Francesco Bellanca

    Head of Product

  • Stuart Turner

    Consultant Software Engineer

  • Javier Romario

    Software Engineer

  • Mitesh Patel

    Software Engineer

  • Nicholas Baxter

    Front-end Engineer

  • Francesco Marzotto

    UX/Product Design Intern

  • Stefano Frigerio

    Product Analyst Intern

Bringing you the news that matters.

Sifted’s journalism covers the most transformative topics shaping Europe’s startup scene. We take you behind the headlines to showcase the stories that don’t always get the profile they deserve.

Indispensable analysis on startup Europe.

Our Reports and sector Briefings bring you up to speed on emerging markets, fast. We identify and surface companies in emerging areas of technology, giving you the digestible insight and deep-dive analysis you need to stay ahead of the competition.

Facilitating Europe’s startup community.

Our aim is to empower the voice of startup Europe by providing a platform for the community to connect. We encourage conversations between like-minded peers — fostering collaboration and support via our Europe-wide networking events.