The new-media site for Europe’s innovators and entrepreneurs

Startup Europe. Grown-up reporting.

Startups have always embraced the unknown, the uncertain.

Well, they’d better be on their game now.

New problems, new opportunities, new chances to contribute.

It’s time to step up. And tech reporting has to adapt too.

Backed by the Financial Times, Sifted is about in-depth reporting on startup Europe for startup Europe.

From Bristol to Bucharest, our journalists go beyond the press release to find out what you didn’t know you needed to know.

We put the questions that don’t get asked to the people who should be asked.

We’re for anyone who wants the fuller picture. Because if you don’t know what’s happening right across Europe, you’re only half-informed.


Sifted. Because the future’s already here. Just not where you expected.


A photo of the office space

The Team

  • John Thornhill

    Founder / Editorial Director

  • John is also the Innovation editor of the Financial Times, where he writes a regular, award-winning column on the impact of technology, hosts the weekly Tech Tonic podcast, and is the founder and editorial lead for the FT125 forum for senior business executives. In a 30-year career at the FT, John has been deputy editor, news editor, European edition editor, and bureau chief in both Paris and Moscow.

  • Caspar Woolley

    Founder / CEO

  • Michael Stothard


  • Amy Lewin

    Deputy Editor

  • Maija Palmer

    Innovation Editor

  • Mimi Billing

    Senior Reporter

  • Isabel Woodford


  • Kitty Knowles

    Freelance Reporter

  • Helen Seidenberg

    Partnerships Director

  • Chris Sisserian

    Sifted Intelligence Unit

  • Stuart Turner

    Consultant Software Engineer

  • Javier Romario

    Software Engineer

  • Marie Mawad

    Paris Correspondent

  • Connor Bilboe

    Editorial Assistant

Modern Journalism

Experience meets experimentation. The Financial Times’ innovation editor John Thornhill leads a team of journalists who believe that European tech matters.

Bringing experience from the FT, Courier, Di Digital, Al Jazeera and Forbes, our mission is to tell your untold stories in engaging new ways, and to share with you must-read content wherever we find it.

Our HQ in London connects a network of correspondents across Europe.

European Entrepreneurialism

At Sifted we will make the case for the importance of European tech startups, and the value of a differentiated European approach that charts a course between the techno-libertarianism of California and the digital authoritarianism of China.

The energy, ideas, and ambition on display all across Europe deserve to be heard around the world. Our aim is to be the voice of this community of European startup entrepreneurs.

Supportive Community

Community isn’t a one-way conversation. We want you to hear from you.

Collaboration is the key to Europe’s edge. Tell us what you want to read, who you want to meet, and how your experience and insight can benefit others. We’ll help you make meaningful connections across the European tech community.

This is your story. Help us tell it.

Exciting Innovation

At Sifted, we’re for leaders, for pioneers and technologists. We’re also for anyone interested in cutting-edge innovation across Europe.

That’s why we’re deep-diving into Europe’s pools of research and expertise to explore and surface companies in emerging areas of technology which don’t always get the profile they deserve. From blockchain to biotech, fintech to factories of the future, we are inspecting these topics from new angles and uncovering innovation wherever there’s a spark.