About the event
As a founder, creating the perfect go-to-market strategy is a top priority. But in today’s competitive market, how can you make sure you’re getting it right? With a shift from sales-driven to product-led, how does your strategy need to change? This Sifted Talks will explore the latest go-to-market trends for 2025.
Date & Venue
Wed 29 Jan 2025 / 12:00 (GMT), 13:00 (CET)
Virtual (Zoom call)
Sponsored by
We'll be discussing
- How to prepare your sales and marketing teams for the year ahead.
- From sales-driven to product-led: what’s the difference?
- KPIs: Not all metrics are meaningful (how to track what matters)
- Planning: key steps for launching your product to the right audience.
Moderators & Speakers
Michelle He
Cofounder and COO @ Abound
Katharine Spooner
Principal @ Speedinvest
Oana Jinga
Cofounder, Chief Commercial and Product Officer @ Dexory
Kamael Sugrim
Head of Investor Partnerships, EMEA @ Stripe
Mimi Billing
Europe Editor @ Sifted