About the event
Competing against corporates with deep pockets, millions of customers and an established reputation is daunting. So how can startups leverage their size and agility to level the playing field with industry giants? This Sifted Talks will explore the tactics challenger brands are using to shake up established markets.
We'll be discussing
- The new kid in the category: Which rules can you break? Which can break you?
- The underdog playbook: What are the recent trends of high-growth, disruptive startups?
- Nailing positioning: How can you get attention on a shoestring advertising budget?
Moderators & Speakers
Oscar Höglund
Cofounder and CEO @ Epidemic Sound
George Robson
Partner @ Sequoia Capital
Alison Tierney
GVP EMEA @ Snowflake
Gauthier Van Malderen
Cofounder and CEO @ Perlego
Maija Palmer
Innovation editor @ Sifted