Startup Life

The underdog survival guide: How to compete with industry giants

Wed 23 Feb 2022 / 12:30 (GMT), 13:30 (CET)

About the event

Competing against corporates with deep pockets, millions of customers and an established reputation is daunting. So how can startups leverage their size and agility to level the playing field with industry giants? This Sifted Talks will explore the tactics challenger brands are using to shake up established markets.

We'll be discussing

  1. The new kid in the category: Which rules can you break? Which can break you?
  2. The underdog playbook: What are the recent trends of high-growth, disruptive startups?
  3. Nailing positioning: How can you get attention on a shoestring advertising budget?

Moderators & Speakers

Oscar Höglund
Oscar Höglund

Cofounder and CEO @ Epidemic Sound

George Robson
George Robson

Partner @ Sequoia Capital

Alison Tierney
Alison Tierney

GVP EMEA @ Snowflake

Gauthier Van Malderen
Gauthier Van Malderen

Cofounder and CEO @ Perlego

Maija Palmer
Maija Palmer

Innovation editor @ Sifted