The end of app-hopping: How embedded services are redefining the customer experience image

Startup Life

The end of app-hopping: How embedded services are redefining the customer experience

Wed 29 Apr 2026 / 12:00 - 13:00 (BST), 13:00 - 14:00 (CEST)

About the event

Customers expect seamless user-friendly experiences wherever they are. Yet many businesses still rely on fragmented systems that force them to switch between platforms leading to friction, lost revenue and missed engagement opportunities. Embedded experiences are changing that. By integrating financial services, payments, workflows and tools directly into products, startups are reducing ‘app-hopping’, unlocking new monetisation streams and building stronger customer relationships. As competition intensifies, embedded strategies are becoming a significant factor in how companies grow and retain users. Join us as we explore how companies are reimagining the customer experience, shifting from disconnected tools to embedded journeys that drive growth and long-term value.

Date & Venue

Wed 29 Apr 2026 / 12:00 (BST), 13:00 (CEST)

Virtual (Zoom call)

We'll be discussing

  1. The end of app-hopping: Why fragmented digital systems are falling out of favour and what customers now expect from embedded experiences
  2. From feature to strategy: How embedding services is becoming a core lever for growth, user retention and competitive advantage
  3. Monetisation: Where embedded models are generating new revenue streams — and how to implement them without compromising user experience
  4. Seamless designs: What great embedded experiences look like in practice and how to balance integration with simplicity
  5. Scaling embedded ecosystems: The operational and technical challenges of moving from standalone products to integrated platforms and how to overcome them

Moderators & Speakers

Kunal Galav
Kunal Galav

Managing Director - Pleo Embedded @ Pleo

Samantha Wessels
Samantha Wessels

President EMEA @ Box

Gordon Stuart
Gordon Stuart

SVP - Fintech & Embedded Services @ Sage

Tom Hipwell
Tom Hipwell

VP of Engineering @ Nory

Damisola Sulaiman
Damisola Sulaiman

Fintech Reporter @ Sifted