About the event
The startup to scaleup growth journey can be a slow process — but if you’re ready for the next step where should you begin? It usually requires massive investment in new people and marketing strategies. This Sifted Talks will share the marketing playbooks of the past and ask: what do scaleups really need to succeed in 2023?
We'll be discussing
- The role of marketing in 2023 — do you really need a CMO?
- Figuring out your marketing budget can be tough: where should you be spending (and saving)?
- Marketing fundamentals to live by
- Forming a dream marketing team
- What exciting new marketing channels are emerging: how to measure their success
Moderators & Speakers
Kai Nicol-Schwarz
Reporter @ Sifted
Sarah Kiefer
CMO @ Pitch.com
Jasper Martens
CMO @ PensionBee
Adrienne Little
Partner @ And Rising
Samir El-Alami
Founder and CEO @ Doctorly