Startup Life

Opening the books: How transparent should startups be?

Wed 23 Nov 2022 / 11:30 (GMT), 12:30 (CET)

About the event

“Radical transparency” is taking off — in the wake of big tech’s misdemeanours, a cluster of companies are ditching the closed-door approach. How candid should startups be when communicating, both internally and externally? This Sifted Talks will explore the open startup movement — is it a good approach for startups to adopt?

We'll be discussing

  1. Making metrics public: What challenges come with showing your financials? How will that impact customer acquisition and investment down the line?
  2. Beyond publicity: What are the operational practicalities of implementing “radical transparency”? Is this movement just a marketing tactic — or an opportunity for ongoing improvement?
  3. Getting ahead of the gossip: Admitting mistakes and sharing difficult news isn’t easy — how can founders navigate challenging conversations?

Moderators & Speakers

Nick Franklin
Nick Franklin

Founder and CEO @ ChartMogul

Anna Gullstrand
Anna Gullstrand

Acting CEO @ Mentimeter

Jenny Saft
Jenny Saft

Cofounder @ Apryl

Zosia Wanat
Zosia Wanat

Senior CEE correspondent @ Sifted