About the event
Sales teams have historically been the core driver of revenue — but many SaaS startups are shifting to a product-driven approach. With the war for talent heating up, is a growth model where product drives sales a silver bullet? This Sifted Talks will explore how product-led growth is shaking up the world of sales and changing the dynamic of commercial roles.
We'll be discussing
- The new sheriff in town: How does product-led growth differ from sales-led strategies? Is it really more effective?
- Money doesn’t grow on trees: How can startups implement free trials and freemium without cannibalising revenue? Which features should users have to pay for?
- Making the move: How can startups transition from a sales-led to product-led approach? Do you still need sales reps?
Moderators & Speakers
Eléonore Crespo
Cofounder and co-CEO @ Pigment
Anita Koimur
Cofounder and COO @ LiveFlow
Nichole Mace
VP product growth @ Pendo
Indra Sharma
Partner @ Peak
Kit Gillet
Eastern Europe correspondent @ Sifted