About the event
Before ploughing time and money into a company, anyone building a startup needs to figure out if their idea has product-market fit (PMF). PMF is important because you need to know if you’re building the right product for the right customer in the right market. But how do you know when you’ve nailed it? This Sifted Talks will uncover all you need to know about finding your PMF.
We'll be discussing
- The process to finding product-market fit
- How to define, build and test your product offering
- Customer retention: Knowing when you’ve achieved product-market fit
- What happens if you don’t?
Moderators & Speakers
Marta Krupinska
CEO and cofounder @ CUR8
Jon Kåre Stene
partner @ Skyfall Ventures
Sadia Nowshin
editorial assistant @ Sifted
Georgie Smallwood
CPTO @ Moonpig