Startup Life

Finding your product-market fit: What it is and why is it important?

Wed 18 Oct 2023 / 12:00 (BST), 13:00 (CEST)

About the event

Before ploughing time and money into a company, anyone building a startup needs to figure out if their idea has product-market fit (PMF). PMF is important because you need to know if you’re building the right product for the right customer in the right market. But how do you know when you’ve nailed it? This Sifted Talks will uncover all you need to know about finding your PMF.

We'll be discussing

  1. The process to finding product-market fit
  2. How to define, build and test your product offering
  3. Customer retention: Knowing when you’ve achieved product-market fit
  4. What happens if you don’t?

Moderators & Speakers

Marta Krupinska
Marta Krupinska

CEO and cofounder @ CUR8

Jon Kåre Stene
Jon Kåre Stene

partner @ Skyfall Ventures

Sadia Nowshin
Sadia Nowshin

editorial assistant @ Sifted

Georgie Smallwood
Georgie Smallwood

CPTO @ Moonpig