What it is and why is it important

About the event

Before ploughing time and money into a company, anyone building a startup needs to figure out if their idea has product-market fit (PMF). PMF is important because you need to know if you’re building the right product for the right customer in the right market. But how do you know when you’ve nailed it? This Sifted Talks will uncover all you need to know about finding your PMF.

We'll be discussing

  1. The process to finding product-market fit
  2. How to define, build and test your product offering
  3. Customer retention: Knowing when you’ve achieved product-market fit
  4. What happens if you don’t?

Speakers

Marta Krupinska

Marta Krupinska

CEO and cofounder

CUR8

Jon Kåre Stene

Jon Kåre Stene

partner

Skyfall Ventures

Georgie Smallwood

Georgie Smallwood

CPTO

Moonpig

Moderators

Sadia Nowshin

Sadia Nowshin

editorial assistant

Sifted