Pivot or persevere: How to find (and maintain) product-market fit image

Startup Life

Pivot or persevere: How to find (and maintain) product-market fit

Wed 22 Jan 2025 / 12:00 - 13:00 (GMT), 13:00 - 14:00 (CET)

About the event

Finding product-market fit (PMF) goes beyond just solving a problem — it needs to resonate with the right customers in the right market. But how do you know when you’ve found it? And once you have, how do you keep it? If market demands shift, should you consider pivoting or double down on your strategy? This Sifted Talks will uncover all you need to know about finding — and maintaining — your PMF.

Date & Venue

Wed 22 Jan 2025 / 12:00 (GMT), 13:00 (CET)

Virtual (Zoom call)

We'll be discussing

  1. Changing trends: How to find and maintain PMF this year
  2. Do’s and don’ts: The biggest mistakes to avoid
  3. Changing demands: When’s the right time to pivot?
  4. Metrics that matter: How to effectively measure PMF

Moderators & Speakers

Murvah Iqbal
Murvah Iqbal

Founder and CEO @ Hived

Alex Weber
Alex Weber

Scout Investor @ Sequoia Capital

Rhiannon White
Rhiannon White

CEO @ Clue

Paulo Rodriguez
Paulo Rodriguez

VP of Product @ Vanta

Tom Nugent
Tom Nugent

Newsletter Editor @ Sifted