About the event
When you land your first cheque, the temptation can be to spend it all on flashy campaigns, event booths and eye-catching advertising. But without a well-planned strategy, turning up the spend on marketing can lead to inconsistent results and a whole lot of cash burn. This Sifted Talks will explore tactics for moving your marketing from startup to scaleup, without breaking the bank.
We'll be discussing
- Nail it before you scale it: How can marketers identify their most effective channel(s)? When is the right time to double down?
- Knowing your customer: What does good segmentation look like? How can startups sharpen their positioning?
- Squashing silos: How can sales and marketing teams stay aligned? What does a cohesive revenue strategy look like?
Moderators & Speakers
Alice de Courcy
CMO @ Cognism
Shira Feuer
CMO @ Trinny London
Tricia Miller
Vice president, EMEA marketing @ Twilio
Gareth Nettleton
VP marketing @ Bitpanda
Kit Gillet
Eastern Europe correspondent @ Sifted