Startup Life
Breaking down borders: How to build a global brand
Wed 21 Sept 2022 / 13:00 (BST), 14:00 (CEST)
About the event
When spending slows, it’s tempting to preserve resources for your home ground — but if your current customers become more cautious, expanding to a new market could sustain growth. So should marketers stick to the segments they know or go global? This Sifted Talks will explore how marketing leaders can increase reach and revenue in a more capital conscious climate.
We'll be discussing
- Going global without losing ground: Is it strategic to expand to new countries? How can you map out which projects will give you the highest returns?
- Making your mark: How can marketers adapt to new cultural contexts? Should you customise campaigns and content — or launch multi-market initiatives?
- Breaking down borders: How can you expand into new markets without blowing up the bank? Which channels will give you the most bang for your buck?
Moderators & Speakers
Claire Grinton
Global director of brand and creative @ Wise
Sarah Kiefer
CMO @ Pitch
SzeKi Sim
Senior VP brand, marketing and communications @ Singapore Economic Development Board
Hannah Wickes
CMO @ Ecosia
Miriam Partington
DACH correspondent @ Sifted