As the cookie crumbles, who’s picking up the data crumbs?

As the cookie crumbles, who’s picking up the data crumbs?

About the event

Browsers are phasing out third-party cookies by 2024, but 81% of companies admit they have complete or considerable dependence on them. This cookieless future marks a fundamental shift in the digital business world, causing havoc for marketing teams and the leaders driving growth. What does a cookieless future really mean for scaling? Join us as we explore the tips and tricks to prepare for total change.

We'll be discussing

  1. Shop-bought cookies never taste the same as homemade and data is no exception — how to build effective first-party data
  2. Can customer trust be gained with loyalty? Can privacy be respected alongside complete personalisation?
  3. Moving away from third-party dependencies — can they really be replaced, and if so with what?
  4. Are the new developments really “ad armageddon”? What comes after the cookie?

Speakers

Jenna Armitage

Jenna Armitage

Chief marketing officer

Tulipshare

Hema Thanki

Hema Thanki

Senior product marketing manager

Twilio Segment

Moderators

Éanna Kelly

Éanna Kelly

Contributing editor

Sifted

In partnership with

Twilio

Twilio