As the cookie crumbles, who’s picking up the data crumbs?
About the event
Browsers are phasing out third-party cookies by 2024, but 81% of companies admit they have complete or considerable dependence on them. This cookieless future marks a fundamental shift in the digital business world, causing havoc for marketing teams and the leaders driving growth. What does a cookieless future really mean for scaling? Join us as we explore the tips and tricks to prepare for total change.
We'll be discussing
- Shop-bought cookies never taste the same as homemade and data is no exception — how to build effective first-party data
- Can customer trust be gained with loyalty? Can privacy be respected alongside complete personalisation?
- Moving away from third-party dependencies — can they really be replaced, and if so with what?
- Are the new developments really “ad armageddon”? What comes after the cookie?
Speakers
In partnership with
Twilio
