# E-commerce

Get the latest on Europe's ecommerce startups: in-depth news, analysis and opinion covering everything from funding to keeping up with consumers

Exclusive: Secondhand marketplace app Vinted launches VC unit 'Vinted Ventures'
News
April 29, 2025
Exclusive: Secondhand marketplace app Vinted launches VC unit 'Vinted Ventures'
Lithuania's first unicorn pledges up to €10m for other 're-commerce' players
Martin Coulter
‘We don't feature fast fashion brands’: How France’s Vestiaire Collective plans to compete against Vinted
Interview
February 4, 2025
‘We don't feature fast fashion brands’: How France’s Vestiaire Collective plans to compete against Vinted
Vestiaire Collective may not be the biggest player in the secondhand marketplace industry — but it has big plans for the future
Daphné Leprince-Ringuet
Mubadala-backed e-commerce fulfilment startup Huboo raises £45m
News
November 4, 2024
Mubadala-backed e-commerce fulfilment startup Huboo raises £45m
The UK-based company announced that founder Martin Bysh was stepping down from his role as CEO in May
Kai Nicol-Schwarz
Thiel and Angermayer-backed Olsam hit by winding up petition
News
November 1, 2024
Thiel and Angermayer-backed Olsam hit by winding up petition
The Amazon aggregator has been hit by a winding up petition from a consulting firm
Freya Pratty
‘We didn’t go through these painful processes for nothing’: How French unicorn Back Market turned its business around in the funding crisis
Interview
September 24, 2024
‘We didn’t go through these painful processes for nothing’: How French unicorn Back Market turned its business around in the funding crisis
The scaleup, which has raised over $1bn to date, had to adjust to a difficult fundraising context in 2022 — but now seems to be back on track
Daphné Leprince-Ringuet
Independent shop marketplace Trouva acquired for third time in two years
News
April 16, 2024
Independent shop marketplace Trouva acquired for third time in two years
AI-enabled home and living marketplace Fy! has bought Trouva after a rollercoaster ride of acquisitions for the startup
Kai Nicol-Schwarz
‘Unless there’s a miracle, Glovo is very likely to lose’ — how Spain’s favourite scaleup is facing up to the regulators
Analysis
February 26, 2024
‘Unless there’s a miracle, Glovo is very likely to lose’ — how Spain’s favourite scaleup is facing up to the regulators
Regulation of online delivery companies has been ‘politicised’, says Glovo’s CEO.
Cristina Gallardo
Support backlog grows at Klarna following outsourcing of roles, former employees say
News
January 31, 2024
Support backlog grows at Klarna following outsourcing of roles, former employees say
Support staff at Foundever say merchants have to wait one month for a reply
Mimi Billing
Everything produced everywhere all at once — the Norwegian unicorn fighting shipping emissions
Interview
November 13, 2023
Everything produced everywhere all at once — the Norwegian unicorn fighting shipping emissions
With investors such as SoftBank, Insight and Harald Mix — Gelato wants to transform global production
Mimi Billing
The pitch deck Vue Storefront used to bag €20m from Felix Capital and Creandum
News
March 23, 2023
The pitch deck Vue Storefront used to bag €20m from Felix Capital and Creandum
Ecommerce sites can't expect success just from a polished tech stack — they need an appealing "shop window" for customers too
Zosia Wanat
Sequoia backs ecommerce try-before-you-buy startup Elyn in €2.5m raise
News
March 8, 2023
Sequoia backs ecommerce try-before-you-buy startup Elyn in €2.5m raise
The startup helps merchants offer a trial option and smoother returns for online purchases, so customers can shop without commitment
Sadia Nowshin
Autonomous stores, AR and virtual assistants: Startups building the convenience store ecosystem of the future
Analysis
February 13, 2023
Autonomous stores, AR and virtual assistants: Startups building the convenience store ecosystem of the future
How can tech help improve convenience stores — and what will they look like in the future?
Sponsored by: Zabka future lab
Ecommerce in 2023: How ecommerce fulfilment providers can help D2C brands weather the downturn
Analysis
February 2, 2023
Ecommerce in 2023: How ecommerce fulfilment providers can help D2C brands weather the downturn
Could tech-savvy fulfilment companies be the saving grace for the ecommerce industry?
Sponsored by: Huboo
Amazon aggregator Razor raises €70m despite sector slowdown
News
December 22, 2022
Amazon aggregator Razor raises €70m despite sector slowdown
It's a deal reminiscient of the heady days of 2021.
Freya Pratty
Worried about subscriptions? Here's the new (old) thing in news media
Analysis
November 15, 2022
Worried about subscriptions? Here's the new (old) thing in news media
When consumers are looking to cut costs, subscriptions are high on the list — could pay-per-click be the answer?
Mimi Billing
The Amazon aggregator legal battles: SellerX and Perch facing lawsuits
News
October 7, 2022
The Amazon aggregator legal battles: SellerX and Perch facing lawsuits
Industry insiders say the possibility of more lawsuits popping up in the industry has increased in a tougher economic climate.
Freya Pratty
Gen Z shopping app from two ex-Revoluters raises $3m
News
September 22, 2022
Gen Z shopping app from two ex-Revoluters raises $3m
It’s like Instagram, Depop and Chinese livestream shopping channels had a love child
Amy O'Brien
Maria Raga steps down as Depop CEO
News
July 20, 2022
Maria Raga steps down as Depop CEO
She'll be replaced by the current chief product officer at Etsy
Amy Lewin
Charles raises $20m Series A to bring LatAm's biggest ecommerce craze to Europe
News
July 20, 2022
Charles raises $20m Series A to bring LatAm's biggest ecommerce craze to Europe
Charles hopes it can bring conversational commerce — selling through messaging apps — to Europe
Miriam Partington
Layoffs at Amazon aggregator unicorn SellerX as downturn bites
News
July 19, 2022
Layoffs at Amazon aggregator unicorn SellerX as downturn bites
The Amazon aggregator industry has become the latest VC-hyped sector to feel the effects of the tech downturn.
Freya Pratty
Smart locker startup Budbee raises $40m to extend bank loans
News
May 23, 2022
Smart locker startup Budbee raises $40m to extend bank loans
The Swedish startup Budbee has used traditional bank loans rather than VC to scale — and now it's taking on money to extend those loans
Mimi Billing
Eurora Solutions raises $40m to cut through ecommerce customs tape
News
April 27, 2022
Eurora Solutions raises $40m to cut through ecommerce customs tape
Could this be what European ecommerce needs, post-Brexit?
Kit Gillet
VC 'threatened media war against startup after faking investment deal'
News
March 24, 2022
VC 'threatened media war against startup after faking investment deal'
Heroes said the firm had produced “crudely fabricated” documents, purporting to show they'd backed the company's seed round.
Freya Pratty
Is this Europe’s answer to China’s social shopping sensation Pinduoduo?
News
March 23, 2022
Is this Europe’s answer to China’s social shopping sensation Pinduoduo?
Shopping + gamification — the combination that may change ecommerce
Mimi Billing

# E-commerce

Exclusive: Secondhand marketplace app Vinted launches VC unit 'Vinted Ventures'

‘We don't feature fast fashion brands’: How France’s Vestiaire Collective plans to compete against Vinted

Mubadala-backed e-commerce fulfilment startup Huboo raises £45m

Thiel and Angermayer-backed Olsam hit by winding up petition

‘We didn’t go through these painful processes for nothing’: How French unicorn Back Market turned its business around in the funding crisis

Independent shop marketplace Trouva acquired for third time in two years

‘Unless there’s a miracle, Glovo is very likely to lose’ — how Spain’s favourite scaleup is facing up to the regulators

Support backlog grows at Klarna following outsourcing of roles, former employees say

Everything produced everywhere all at once — the Norwegian unicorn fighting shipping emissions

The pitch deck Vue Storefront used to bag €20m from Felix Capital and Creandum

Sequoia backs ecommerce try-before-you-buy startup Elyn in €2.5m raise

Autonomous stores, AR and virtual assistants: Startups building the convenience store ecosystem of the future

Ecommerce in 2023: How ecommerce fulfilment providers can help D2C brands weather the downturn

Amazon aggregator Razor raises €70m despite sector slowdown

Worried about subscriptions? Here's the new (old) thing in news media

The Amazon aggregator legal battles: SellerX and Perch facing lawsuits

Gen Z shopping app from two ex-Revoluters raises $3m

Maria Raga steps down as Depop CEO

Charles raises $20m Series A to bring LatAm's biggest ecommerce craze to Europe

Layoffs at Amazon aggregator unicorn SellerX as downturn bites

Smart locker startup Budbee raises $40m to extend bank loans

Eurora Solutions raises $40m to cut through ecommerce customs tape

VC 'threatened media war against startup after faking investment deal'

Is this Europe’s answer to China’s social shopping sensation Pinduoduo?