Water tech
Europe's rising tide
Last updated: 7 Dec 2023
Market 101
Rapid global population growth is escalating water scarcity. Projections suggest that by 2050, approximately 52% of the world's population will reside in areas where water demand exceeds the available supply. Despite the recognition of water technology as a promising investment for addressing climate challenges, the sector has not attracted substantial funding.
Over the past four years, European water tech — which Sifted defines as tech for water management and treatment to ensure quantity, quality and access — startups have only received around $1bn in funding, rendering them somewhat overlooked. Only one unicorn has emerged from the depths — across the Atlantic — by the name of Gradiant, which focuses on reducing the water consumption of some of the biggest household (manufacturing) brands on the planet and repurposing treated wastewater.
Despite Elon Musk's assertion that water shortages shouldn’t be a concern due to the Earth's 70% water composition, Europe grappled with its most severe drought in 500 years in 2023. Yet, only a fraction (less than 1%) of water is currently suitable for human use. Desalinating seawater is a costly process, with expenses ranging from $2.5 to $5 per one thousand gallons (compared to $2 for freshwater), and it requires significant amounts of energy — often relying on fossil fuels in existing plants. Furthermore, desalination produces concentrated seawater, or 'brine’, posing a significant threat to marine ecosystems when disposed of back into the sea.
Europe’s water tech startups are, however, upping their stroke rate. Dutch startup Hydraloop wants to reuse and recycle 'grey water,' (that’s slightly contaminated), for activities like laundry or toilet flushing. Sweden-based Drupps is using an innovative approach to extract water from steam generated by industrial processes. Agriculture is also a serial offender, accounting for 70% of global freshwater demand while wasting half of its supply due to inefficiencies in irrigation. Startups like constellr are leveraging hyperspectral imagery to gain farm-level insights into crop patterns and irrigation needs, aiming to minimise water wastage where possible.
Some environmental commentators argue that the freshwater crisis is just as critical as the net-zero one. Over two billion people lack access to safe drinking water, a number expected to rise over the next two to three decades, yet, water tech has only received a mere 1.5% of the funding allocated to climate tech in Europe in 2023. As water scarcity intensifies, there is a pressing need for increased innovation and private capital inflows into the sector. The tap isn’t magically going to switch on.
Early stage market map
Key facts
56%
expected demand supply gap for water in Europe by 20301
€25B
worth of insured damage due to floods over the last 15 years2
500K
employed in full-time jobs currently in EU’s traditional water sector3
Trends to watch
Dipping your toes into the legislative waters
On the policy side, the jury is still out on whether the EU water framework directive, a policy requiring EU member states to ensure water quality hits minimum requirements, has achieved its objectives, as well as prompting a reduction in pollution and flooding risks.
Water Europe has called for policymakers to adopt a more holistic ‘Water-Smart’ strategy to avoid a potential global GDP loss of $5.6 trillion due to water-related risks. The organisation thinks that a 56% water demand-supply gap by 2030 can hinder the growth of other sectors such as semiconductors, batteries and hydrogen – sectors that are critical for our net zero goals.
Late-stage startups aren’t making it rain in Europe
As expected, there is a notable contrast across the Atlantic. From 2020 onwards, the US has witnessed 27 Series C+ deals (compared to one in Europe) and 204 deals spanning from Seed to Series B (versus Europe's 277). Consequently, the overall funding figures heavily favour the United States, amounting to $3.6 billion since 2020, whereas Europe has accumulated $1 billion.
Undoubtedly, the water tech sector is still in its early stages, and the absence of a substantial track record in late-stage deals raises concerns for investors. To propel the scaling of water tech in Europe, a greater influx of private capital into later-stage technology is imperative.
Smart water management
Intelligent water technology is most crucial across three key applications: agriculture, industry and domestic use. Smart water metres enable individuals to track and modulate their water consumption more accurately, while several startups specialising in smart irrigation, effectively diminishing agriculture’s highly intensive water requirements.
The future of water management is anticipated to heavily involve data analytics. By integrating remote sensing and big data, it becomes possible to mitigate water consumption and waste. Swedish startup Aqua Robur stands out by offering innovative IoT products, with a comprehensive hardware and software solution aimed at optimising water networks.
Circle of Life
Water circularity is expected to prove vital in order for us to avoid a water emergency. Startups that focus on treating by-product wastewater from industrial processes are attracting attention, including Spanish startup Cimico, which secured a €7m seed round in July 2023 to expand its biotech solutions that treat urban and industrial wastewater. As are grey water startups that are extracting and processing water from household sources like baths, dishwashers and dryers. They purify and then recirculate it, effectively reducing domestic water consumption and people’s bills.
Startups tracked by Sifted
Sifted take
Sure, water tech has not attracted the big bucks yet, but that doesn’t mean we should be writing it off like Elon Musk. While the sector is in its infancy in Europe, the number of later-stage rounds landing across the pond is good validation for both entrepreneurs and investors — after all, water scarcity isn’t a localised problem. Water is as much a climate emergency as carbon, and while some investors such as Swedish fund Chalmers Ventures and French Turenne Capital have realised this, we need far more capital flowing into water tech to prevent another climate emergency.
Rising stars
Backed by Antler, Ocean Oasis utilises the power of waves to deliver emission-free desalinated water to shore. The Norwegian startup is backed by Antler, Innovation Norway, EIT Climate-KIC, European Innovation Council, Atomico Angel Programme and others.
Round
Seed
Valuation
Undisclosed
Date
2023
Size
€1m
Shayp’s software and hardware solution provides real-time water flow analytics that reveal leakages in multi-residential and commercial buildings. Berlin investor Signa Innovations led Shayp’s 2020 round with participation from AMAVI Capital and Finance&Invest.brussels.
Round
Seed
Valuation
Undisclosed
Date
2020
Size
€1.9m
Early stage startups to watch
Agrow Analytics
Water data solutions and waste
Water data or solutions for agriculture
€760k
€650k
-
Aquablu
Water purification
Water filtering solutions
€99
€99
-
Atium
Water purification
Water filtering solutions
€300k
€200k
-
Captoplastic S.L.
Water purification
Water filtering solutions
€1.2m
€5m
-
e.Ray Europa GmbH
Lakes and rivers monitoring & solutions
€118k
€118k
-
Klarifi
Water data solutions and waste
Waste water solutions
€143k
€20k
-
Liquisens BV
Water purification
Water filtering solutions
€420k
€200k
-
Nanogentech Ltd
Water data solutions and waste
Water data or solutions for agriculture
€220k
€220k
-
Ocean Oasis
Water purification
Desalination solutions
€5.8m
€1m
-
Openversum
Water purification
Water filtering solutions
€500k
€150k
-
RanMarine Technology
Water data solutions and waste
Robotics water data collection
-
-
-
Shayp
Water data solutions and waste
Waste water solutions
€3.5m
€1.9m
-
Watr
Lakes and rivers monitoring & solutions
€900k
€350k
€5m
Europe’s success stories
Who early stage startups are up against
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
London-based Bluewater Bio’s technology optimises and monitors the performance of water and wastewater treatment plants. It ranked in the FT1000 — the Financial Times’ list of the top 1000 fastest-growing companies in Europe — in both 2022 and 2023.
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Swedish company Orbital Systems recycles and recirculates water from domestic appliances such as showers and taps, and enables users to set temperature and water pressure. With close to €80m in funding to its name, Orbital’s cap table includes many of Sweden’s most prominent investors including Peter Carlsson and Niklas Zennström.
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Puraffinity, which develops precision technology for the removal of ‘forever chemicals’ during water treatment processes, recently raised a $13.9m Series A in September 2023. The round was led by Octopus Ventures, with participation from existing investors Kindred Capital, HG Ventures, Verve Ventures and Acequia Capital.
Sources
News articles
Water tech could be the next gold rush for European VCs | July 2023 | The next web
Why water may be the next big climate tech bet | January 2023 | Sifted
Water Stress: A Global Problem That’s Getting Worse | April 2023 | Council on foreign relations
Two decades of the EU Water Framework Directive: Evidence of success and failure from a lowland arable catchment (River Wensum, UK) | April 2023 | Science Direct
Desalination is an expensive energy hog, but improvements are on the way | May 2015 | The World
Research reports
1, 2, 3 THE VALUE OF WATER - TOWARDS A WATER-SMART SOCIETY | 2023 | Water Europe
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