Tokenisation & fractionalisation

Can digital shares grow out of their meme phase?

Last updated: 14 Jul 2022

Market 101

Would you like to own one hundredth of a Pikachu? That’s the promise of so- called tokenisation, which breaks assets — yes, even Pokémon cards — into small tradeable units. In the context of the broader Web3 frenzy, it’s perhaps the logical next step in the history of fractionalisation. The new thing here is the blockchain: digitally “owning” a fraction of a house, a painting or a bottle of pricey whiskey in token form while the actual objects stay in vaults or galleries — all in the hope of selling it someday for a profit.

The companies behind these digital shares say they’re opening up investment opportunities that are generally beyond the reach of average collectors, and allow them to diversify their portfolios like pros would. But so far, they’re far from mainstream. It’ll take more work on their supporting infrastructure and the education of potential investors to put tokens and other fractionalised investments into the hands of more users.

Early stage market map

Early stage market map

Key facts

$2.3bn

estimated size of global token market in 20211

$200

current cost of 1/185th of a whiskey bottle on fraction marketplace Koia2

19%

estimated CAGR for the global token market from 2021-20263

Startups tracked by Sifted

Sifted take

Not that we’re judging, but buying a virtual property in the metaverse for kicks is wildly different from use cases that solve actual problems, from housing affordability to simplifying processes like vesting company shares. And while it’s the more meme-y applications that will continue to gather the lion’s share of attention, projects with clear purpose and utility are the best hopes to spur further adoption of tokenisation in the long run.

Rising stars

Europe's leading pre-Series A startups (all published data verified) We identify companies as ‘rising stars’ using a number of criteria including founder backgrounds, investor track record, funding and valuation, and growth signals

Louve Invest

Real estate

Total funding

€2m

Paris, France
2021

Backed by the likes of LocalGlobe and Kima Ventures, Louve Invest is a marketplace for investing in real estate fractions from as little as €200. Cofounder Clément Renault previously cofounded a Y Combinator-backed transportation startup.

Round

Seed


Date

2021

Size

€2m

Single.Earth

Climate & sustainability

Total funding

€7.2m

Tallinn, Estonia
2019

Platform that generates tokens as rewards for landowners for every 100kg of CO2 captured by restoring and conserving forests, wetlands and other natural resources. Its seed round was led by EQT Ventures.

Round

Seed


Date

2021

Size

€7m

VIVLA

Real estate

Total funding

€26m

Madrid, Spain
2022

Facilitates fractional ownership of second homes — and no blockchain in sight for this one. Investors include Accel, FJ Labs and Fasanara Capital.

Round

Pre-seed


Date

2022

Size

€26m

Early stage startups to watch

Brickken

Barcelona, Spain
2019
Pre-seed

2.5m

2m

4m

BRXS

Amsterdam, Netherlands
2021
Pre-seed

1m

1m

-

DigiShares

Aalborg, Denmark
2019
Angel

1.5m

910k

-

Fluidensity

Enschede, Netherlands
2018
Grant

40k

40k

-

Forestbase

Zug, Switzerland
2021
Angel

2.5m

2.5m

13m

Koia

London, United Kingdom
2021
Seed

1.3m

1.3m

-

Konvi

Dublin, Ireland
2020
Pre-seed

1m

814k

-

Louve Invest

Paris, France
2021
Seed

2m

2m

-

Single.Earth

Tallinn, Estonia
2019
Seed

7.2m

7m

-

STOKR

Luxembourg, Luxembourg
2018
Seed

6.9m

3.9m

-

Urbanitae

Madrid, Spain
2017
Seed

8.5m

3.5m

25m

VIVLA

Madrid, Spain
2022
Pre-seed

26m

26m

-

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