Supply chain & logistics
Looking for a genie in a bottleneck
Last updated: 6 Apr 2023
Market 101
It’s been a punishing three years for supply chains. Pandemic-related disruption is wearing off but new chokepoints have appeared, stemming from the Russian invasion of Ukraine and the EU’s retaliatory sanctions. And for Brits, meanwhile, the effects of Brexit are still being felt.
Tangled-up trade is a pain for customers and businesses but a huge opportunity for startups selling tech upgrades like real-time tracking, AI and automation. All the ingredients are there: global interconnections, huge complexity, loads of compliance, rising costs and buckets of data of which very little is transparent. The $10tn global logistics industry is a heavily manual world: for every Amazon robot picking a parcel off a shelf, there are countless people picking up phones asking for faxes to be sent over.
Investors clearly see the digital transformation prize, ploughing $9bn a quarter into logistics companies globally since 2020, according to Bloomberg data. This splurge has seen over 40 unicorns gallop into the global market in just 18 months, according to market research by CB Insights. The pandemic gave rise to an overwhelming amount of logistics tech but as investment runways shrink and new funding dries up, the near future for these players is more uncertain. Can startups keep delivering the goods? The question has become more urgent than ever.
Early stage market map
Key facts
€112.7bn
Economic losses due to supply chain disruptions in the Eurozone in 2021¹1
92%
Percentage of manufacturing executives who think AI & cognitive computing will boost planning²2
7.7%
The potential loss to the Eurozone’s GDP in 2023 due to supply chain challenges arising from Russia’s invasion of Ukraine and the pandemic³3
Trends to watch
Disruptions in logistics
Logistic disruptions are expected to continue well into 2023 and beyond, particularly for imported goods — customers can anticipate higher costs and longer waits. The pressure is on companies to prepare by restructuring supply chain flows, expanding their inventory storage capabilities closer to customers and devising solutions to improve last-mile deliveries and returns.
Revamped supply chain strategies
The pandemic — the ultimate stress test — set off a wave of change in supply chain management, and risk evaluation has jumped up the agenda. Manufacturers are adding backup suppliers, rethinking where they want to source and build products, redesigning equipment and investing in automation. Startups with shiny digital platforms, to help all aspects of the chain run smoother, are profiting. Examples in Europe include cargo.one, Sourceful, Vector and Adnavem.
A boom in automation investments
Over the past 18 months more companies have sought to automate key nodes in their supply chains, from warehouses and manufacturing plants to corporate office buildings. That can mean applications of cognitive planning to monitor the whole supply chain in real time, AI-driven predictive analytics and even blockchain tech to add transparency and security.
A shift in commodities
Companies are adopting various strategies to manage commodity pricing, including hedging and price risk management. They’re also exploring lower-cost alternative sources and more sustainable materials. Startups are leveraging data and analytics in commodity pricing to suggest adjustments for procurement strategies. This can help customers reduce costs and improve overall supply chain efficiency.
Old industries may need generational shift
There’s lots of trial and error as companies replace paper trails with new digital systems. Tech both solves problems and introduces new ones: cyberattacks on supply chain software, for instance, jumped 650% between 2015 and 2019, according to software developer Sonatype. A lack of training is another factor holding back change: in some instances, successful adoption may take a generational shift. Companies that can best attract a digitally native workforce, then, will hold an edge over competitors.
A green grilling for supply chains
Investors, and not just the climate-conscious ones, increasingly want to know how exposed their portfolios are to environmental risks. Getting to net zero means companies need to figure out their Scope 3 emissions — the greenhouse gases emitted throughout their supply chains. For large companies, the complexity here is mind-bending and usually requires the help of specialist services like the UK’s Emitwise and Germany’s Root Global. The hope is that companies, when armed with better data, will use their buying power to enforce greener standards.
Startups tracked by Sifted
Sifted take
The pandemic prompted a big logistics investment push, and digital players are slowly streamlining things. AI is helping to optimise shipping routes; robots are giving workers’ backs a break; and blockchain is… well, we’re not sure yet what blockchain is doing. Still, in an iffy economy, we shouldn’t be surprised to see a fall in the number of new logistics tech companies this year. Offerings that optimise — rather than replace — existing tech stacks will probably be most in demand, with companies keeping a close eye on their bottom lines. Expect to see more sustainability-driven changes in the next few years, spurred by regulation, and it’ll be fun to see if the speculative ideas pan out — like the long-promised arrival of drones, for example, to handle last-mile deliveries.
Rising stars
Backed by the likes of Point Nine, btov and Creandum, it offers a cloud-based platform that connects trade partners by automating transactions and document exchange
Round
Seed
Valuation
Undisclosed
Date
2022
Size
€8,000,000
A transit insurance company, it tracks goods across the supply chain and automates insurance claims and coverage
Round
Seed
Valuation
Undisclosed
Date
2021
Size
€1,600,000
Developed a zero-emission autonomous delivery system using tunnels
Round
Seed
Valuation
Undisclosed
Date
2022
Size
€1,200,000
Offers a digital platform to assess the condition of cargo ships
Round
Seed
Valuation
Undisclosed
Date
2022
Size
€2,000,000
Early stage startups to watch
AELER Technologies SA
Supply chain management
Track and visibility
€8.2m
€7m
-
Anansi
Insurance of goods
€1.8m
€1.6m
-
Bigblue
Supply chain management
Warehouse management
€16.6m
€13.6m
-
BOX ID Systems GmbH
Supply chain management
Track and visibility
€2m
€2m
-
BuyCo
Platforms & marketplaces
Maritime
€8m
€2m
-
Cargofive
Freight forwarding
€560k
€140k
-
Cargoplot
Platforms & marketplaces
€1m
€1m
-
Deus Robotics (Deus Robots)
Robotics
Intralogistic automation
€3.4m
€1.4m
€13.6m
Dronamics
Robotics
€42m
€36.4m
-
eeSea
Supply chain management
Track and visibility
-
-
-
Ingrid
Platforms & marketplaces
€2.5m
€4.4m
€12m
Kaiko Systems
Safety
€2m
€2m
-
Kardinal
Supply chain management
Data analytics
€12m
€10m
-
Loadsure
Insurance of goods
€13.8m
€9.5m
-
Magway Limited
Robotics
€5.7m
€1.2m
-
mysupply
Procurement
€250k
€450k
-
Procuros
Procurement
€9m
€8m
-
Raft (Formerly Vector.ai)
Freight forwarding
€14.3m
€12.7m
-
Responsibly
ESG compliance & governance
€1.6m
€1.6m
-
Sevensense Robotics
Robotics
Intralogistic automation
€11m
€7m
-
ShippyPro
Freight forwarding
€4.5m
€4.5m
-
Shypple
Freight forwarding
€27.2m
€18.5m
-
Spinergie
Supply chain management
Data analytics
€11m
€11m
-
THE CLIMATE CHOICE
ESG compliance & governance
€2m
€2m
-
Trucksters
Freight forwarding
€15.5m
€8m
-
Waredock
Platforms & marketplaces
-
-
-
Warehousing1
Supply chain management
Warehouse management
€15m
€10m
-
Worldfavor
ESG compliance & governance
€14.3m
€10.2m
-
Europe’s success stories
Who early stage startups are up against
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Berlin-based freight forwarder that connects small to mid-sized trucking companies with enterprise shippers, aiming to reduce the number of empty return journeys
Achieved unicorn status in 2021 after gaining investment from Accel, Lakestar, HV Capital andProject A, as well as Swedish manufacturer Scania
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Develops autonomous robots for warehouses to help them compete with Amazon
Became France’s first industrial unicorn after a $335m round in 2022 led by Goldman Sachs, with participation from previous investors such as 83North and Dell
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Manages shipping containers from origin to destination via its digital platform
Hit a $2.1bn valuation following a $250m Series D from Disruptive, Softbank, G Squared and Northzone, just eight months after its $250m Series C
Sources
News articles
Dodging disruption: 5 supply chain risks in 2023 you need to know about | January 2023 | DHL
The European startups transforming supply chains, according to VCs | February 2023 | Sifted
Global Supply Chains Face ‘Hangover’ as Excess Demand Softens | December 2022 | Bloomberg²
The supply chain trends shaking up 2023 | October 2022 | Wolf Theiss
10 European startups simplifying supply chains, according to VCs | February 2022 | Sifted
Exotec raises $335m to become France’s fourth unicorn in 2022 | January 2022 | Sifted
Germany’s Sennder becomes Europe’s latest unicorn | January 2021 | Sifted
Research reports
Six key trends impacting global supply chains in 2022 | 2022 | KPMG
From Disruption to Reinvention – The future of supply chains in Europe | May 2022 | Accenture¹
What’s Behind The Global Supply Chain Crisis? | May 2022 | J.P. Morgan³
The state of European supply chains 2023 | March 2023 | JLL
The Complete List Of Unicorn Companies | March 2023 | CB Insights
2023 Supply Chain Outlook: Expert Advice on Thriving in Times of Change | June 2022 | Appian
Ripple effects from Russia-Ukraine war test global economies | June 2022 | MIT Sloan School of Management
Skilling the future supply chain workforce is easier than you think | April 2022 | Accenture
Early insights into the impacts of the coronavirus (COVID-19) pandemic and EU exit on business supply chains in the UK | March 2022 | Business Insights and Conditions Survey (BICS)
Your feedback
How would you rate this briefing?