Supply chain & logistics

Looking for a genie in a bottleneck

Last updated: 6 Apr 2023

Market 101

It’s been a punishing three years for supply chains. Pandemic-related disruption is wearing off but new chokepoints have appeared, stemming from the Russian invasion of Ukraine and the EU’s retaliatory sanctions. And for Brits, meanwhile, the effects of Brexit are still being felt.

Tangled-up trade is a pain for customers and businesses but a huge opportunity for startups selling tech upgrades like real-time tracking, AI and automation. All the ingredients are there: global interconnections, huge complexity, loads of compliance, rising costs and buckets of data of which very little is transparent. The $10tn global logistics industry is a heavily manual world: for every Amazon robot picking a parcel off a shelf, there are countless people picking up phones asking for faxes to be sent over.

Investors clearly see the digital transformation prize, ploughing $9bn a quarter into logistics companies globally since 2020, according to Bloomberg data. This splurge has seen over 40 unicorns gallop into the global market in just 18 months, according to market research by CB Insights. The pandemic gave rise to an overwhelming amount of logistics tech but as investment runways shrink and new funding dries up, the near future for these players is more uncertain. Can startups keep delivering the goods? The question has become more urgent than ever.

Early stage market map

Key facts

€112.7bn

Economic losses due to supply chain disruptions in the Eurozone in 2021¹1

92%

Percentage of manufacturing executives who think AI & cognitive computing will boost planning²2

7.7%

The potential loss to the Eurozone’s GDP in 2023 due to supply chain challenges arising from Russia’s invasion of Ukraine and the pandemic³3

Startups tracked by Sifted

Sifted take

The pandemic prompted a big logistics investment push, and digital players are slowly streamlining things. AI is helping to optimise shipping routes; robots are giving workers’ backs a break; and blockchain is… well, we’re not sure yet what blockchain is doing. Still, in an iffy economy, we shouldn’t be surprised to see a fall in the number of new logistics tech companies this year. Offerings that optimise — rather than replace — existing tech stacks will probably be most in demand, with companies keeping a close eye on their bottom lines. Expect to see more sustainability-driven changes in the next few years, spurred by regulation, and it’ll be fun to see if the speculative ideas pan out — like the long-promised arrival of drones, for example, to handle last-mile deliveries.

Rising stars

Procuros

Procurement

Total funding

€9,000,000

Hamburg, Germany
2021

Backed by the likes of Point Nine, btov and Creandum, it offers a cloud-based platform that connects trade partners by automating transactions and document exchange

Round

Seed

Valuation

Undisclosed


Date

2022

Size

€8,000,000

Anansi

Insurance of goods

Total funding

€1,800,000

London, United Kingdom
2018

A transit insurance company, it tracks goods across the supply chain and automates insurance claims and coverage

Round

Seed

Valuation

Undisclosed


Date

2021

Size

€1,600,000

Magway

Robotics

Total funding

€5,682,500

Wembley, United Kingdom
2017

Developed a zero-emission autonomous delivery system using tunnels

Round

Seed

Valuation

Undisclosed


Date

2022

Size

€1,200,000

Total funding

€2,000,000

Berlin, Germany
2021

Offers a digital platform to assess the condition of cargo ships

Round

Seed

Valuation

Undisclosed


Date

2022

Size

€2,000,000

Early stage startups to watch

AELER Technologies SA

Lausanne, Switzerland
2018
Seed

8.2m

7m

-

Anansi

London, United Kingdom
2018
Pre-seed

1.8m

1.6m

-

Bigblue

Paris, France
2018
Series A

16.6m

13.6m

-

BOX ID Systems GmbH

Munich, Germany
2018
Seed

2m

2m

-

BuyCo

Marseille, France
2015
Series A

8m

2m

-

Cargofive

Lisbon, Portugal
2018
Pre-seed

560k

140k

-

Cargoplot

Amsterdam, Netherlands
2020
Pre-seed

1m

1m

-

Deus Robotics (Deus Robots)

Kyiv, Ukraine
2018
Seed

3.4m

1.4m

13.6m

Dronamics

London, United Kingdom
2014
Seed

42m

36.4m

-

eeSea

Copenhagen, Denmark
2015
Seed

-

-

-

Ingrid

Stockholms, Sweden
2015
Seed

2.5m

4.4m

12m

Kaiko Systems

Berlin, Germany
2021
Seed

2m

2m

-

Kardinal

Paris, France
2015
Series A

12m

10m

-

Loadsure

London, United Kingdom
2018
Series A

13.8m

9.5m

-

Magway Limited

Wembley, United Kingdom
2017
Seed

5.7m

1.2m

-

mysupply

Hamburg, Germany
2020
Pre-seed

250k

450k

-

Procuros

Hamburg, Germany
2021
Seed

9m

8m

-

Raft (Formerly Vector.ai)

London, United Kingdom
2017
Series A

14.3m

12.7m

-

Responsibly

Copenhagen, Denmark
2021
Pre-seed

1.6m

1.6m

-

Sevensense Robotics

Zürich, Switzerland
2018
Series A

11m

7m

-

ShippyPro

Florence, Italy
2017
Series A

4.5m

4.5m

-

Shypple

Rotterdam, Netherlands
2016
Series A

27.2m

18.5m

-

Spinergie

Paris, France
2016
Series A

11m

11m

-

THE CLIMATE CHOICE

Berlin, Germany
2020
Pre-seed

2m

2m

-

Trucksters

Madrid, Spain
2018
Series A

15.5m

8m

-

Waredock

Tallinn, Estonia
2019
Bootstrapped

-

-

-

Warehousing1

Berlin, Deutschland
2018
Series A

15m

10m

-

Worldfavor

Stockholm, Sweden
2016
Series A

14.3m

10.2m

-

Europe’s success stories

Who early stage startups are up against

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

Berlin-based freight forwarder that connects small to mid-sized trucking companies with enterprise shippers, aiming to reduce the number of empty return journeys

Achieved unicorn status in 2021 after gaining investment from Accel, Lakestar, HV Capital andProject A, as well as Swedish manufacturer Scania

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

Develops autonomous robots for warehouses to help them compete with Amazon

Became France’s first industrial unicorn after a $335m round in 2022 led by Goldman Sachs, with participation from previous investors such as 83North and Dell

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

Manages shipping containers from origin to destination via its digital platform

Hit a $2.1bn valuation following a $250m Series D from Disruptive, Softbank, G Squared and Northzone, just eight months after its $250m Series C

Sources

Data sources

Sifted Proprietary data

Data Dealroom

Research reports

Six key trends impacting global supply chains in 2022 2022 | KPMG

From Disruption to Reinvention – The future of supply chains in Europe May 2022 | Accenture¹

What’s Behind The Global Supply Chain Crisis? May 2022 | J.P. Morgan³

The state of European supply chains 2023 March 2023 | JLL

The Complete List Of Unicorn Companies March 2023 | CB Insights

2023 Supply Chain Outlook: Expert Advice on Thriving in Times of Change June 2022 | Appian

Ripple effects from Russia-Ukraine war test global economies June 2022 | MIT Sloan School of Management

Skilling the future supply chain workforce is easier than you think April 2022 | Accenture

Early insights into the impacts of the coronavirus (COVID-19) pandemic and EU exit on business supply chains in the UK March 2022 | Business Insights and Conditions Survey (BICS)

Your feedback

How would you rate this briefing?

1
2
3
4
5