Robotics
Job stealers? Co-workers? Robots are a little bit of both
Last updated: 3 Mar 2022
Market 101
The pandemic has produced a curious spin on the familiar tale of megaefficient robots taking jobs from workers and leaving them without a lifeline. More often than not recently, warehouses and fast food restaurants are struggling just to fill positions — leading them to consider investments in automation just to get back to business as usual.
That could be a boon to the robotics industry, which is looking to jump from machines that carry out repetitive tasks in controlled environments to those with the dexterity and cognitive skills to interact with the real world. Robots are not just flipping burgers – they’re looking after the elderly in care homes and performing surgeries in hospitals. And whether they’re looking to provide robots for specific applications or honing in on components and software, startups are all too ready to take advantage of a surge in robot demand.
Early stage market map
Key facts
435,000
annual installations of industrial robots globally in 2021 (up 13% YoY)1
$36bn
estimated automation investments by warehouses globally in 2021 (up 20% YoY)2
14
% of jobs in rich countries that are highly automatable (with a further 32% likely to change because many aspects of the job’s tasks can be automated)3
Trends to watch
1. Rent a robot
→ Robotics companies’ traditional business model was one-off sales of their machines to industrial customers — but now, more and more are tapping a repeat revenue model by offering “robots-as-a-service”.
→ Longer term, companies may offer their services not only to business clients, but directly to consumers — think of a cleaning agency loaning out its butler-like robots.
2. Looming fragmentation
→ In theory, more robots should lead to greater efficiencies — but these may not always scale across different types of robots with separate systems and no optimisation between them.
→ Startups are now setting out to create platforms that let robots communicate and work together as well as standardising components like sensors and cloud infrastructure.
3. Together, forever
→ The broad consensus is that rather than fully replacing humans, we will always need operators not only to engineer, but oversee and maintain robots in workplaces.
→ Collaborative robots — “cobots” — are designed to work alongside humans and free them from repetitive or dangerous tasks.
4. Building blocks
→ Instead of becoming hardware providers, some startups are zooming in on the building blocks that determine how robots interact with their environment.
→ These range from developing advanced sensing and gripping technologies to experimenting with new materials and actuation.
Startups tracked by Sifted
Sifted take
Today, robots come with a high price tag, as most of them are developed for specific applications without sufficient demand to scale production. Add to that the fact that those businesses that would benefit from more automation to plug their labour gaps often operate in competitive, low-margin environments, and it may take government support to further reduce robot prices.
Rising stars
With funding from Deliveroo-backer Hoxton Ventures and Ocado, Karakuri develops both the hardware and software for robot kitchens based on a unique portioning technology.
Round
Seed
Valuation
€35m
Date
2019
Size
€7.5m
Provides a robotic system to optimise cooking and operations in restaurant kitchens using predictive algorithms. Cofounder Raphael Theron previously cofounded SaaS revenue management platform PriceMatch, which was acquired by Booking.com.
Round
Seed
Date
2021
Size
€1.2m
Backed by investors such as Khosla Ventures, Hoxton Ventures and DN Capital, Nomagic develops warehousing robots that are able to pick up, place and analyse items. Cofounder and CEO Kacper Nowicki was previously director of engineering at Google.
Round
Seed
Date
2020
Size
€7.8m
Early stage startups to watch
Adamo Robot
Healthcare
€500k
€450k
€2.3m
ArtiMinds Robotics
Industrial
-
-
-
Axom Solutions
Healthcare
-
-
-
AZIOBOT
Industrial
€1.5m
€500k
-
Bitrobotics Industrial Automation
Industrial
€1.8m
€1.8m
-
Bolk
Food
€4m
€4m
-
Cala
Food
€7.5m
€5.5m
€27.5m
Cambrian
Industrial
€634k
€634k
-
Cook-e
Food
€1.1m
€1.1m
-
Cutii
Social robot
€1.7m
-
-
Cyberselves
Enabling tech
€150k
€150k
€1.9m
Dynamic Division
Industrial
€50k
€350k
-
Enabled Robotics
Retail & manufacturing
€860k
€860k
-
Enway
Retail & manufacturing
€12m
€6m
-
Furhat Robotics
Social robot
€10m
€10m
-
Inovo Robotics Ltd
Industrial
€3.6m
€1.8m
€9m
Inrotech
Industrial
€3.3m
€1.3m
-
Karakuri
Food
€15m
€7.5m
€35m
Kobots
construction
€1.2m
€1.1m
-
KOGENA
Industrial,Retail & manufacturing
€1.3m
€1m
€4.5m
Leka
Social robot
€590k
€500k
-
Lifeline Robotics
Healthcare
-
-
-
Macco Robotics
Food
€500k
€500k
-
Marsi Bionics SL
€2m
€980k
€9.4m
MIFOOD
Other (specify under 'additional information')
€160k
€50k
€1.5m
NewIcon
Healthcare
€2.4m
€8m
-
Nido Robotics
Marine robot
€300k
€120k
€2m
Nomagic
Retail & manufacturing
€7.8m
€7.8m
-
Ptr Robots
Healthcare
€1m
€1m
-
Robotcloud GmbH
Industrial
€500k
€200k
€4m
Smooth Robotics
Retail & manufacturing
€270k
€150k
€733k
Spin Robotics
Retail & manufacturing
-
€400k
-
Tibot Technologies
Agriculture
€2.6m
€2m
€4.4m
Unchained Robotics GmbH
Industrial
€2.2m
€1.7m
-
UnitDoseOne
Healthcare
€1.2m
-
-
Europe’s success stories
Who early stage startups are up against
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
→ Surgical robotics company, which is currently commercialising robot arms to perform keyhole surgeries
→ Raised $600m — a record for a medtech company — in June 2021
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
→ Warehouse robots that can perform a variety of tasks like retrieving and sorting goods autonomously
→ Reported €100m+ turnover in 2021
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
→ Develops both hardware and software for intelligent robots, including a five-fingered “smart assistant” that can be used for assembling goods or providing health treatment
Sources
Research reports
1 World Robotics 2021 Industrial Robots Report | October 2021 | IFR
Robotics Outlook 2030: How Intelligence and Mobility Will Shape the Future | June 2021 | BCG
Industrial robotics: Insights into the sector's future growth dynamics | July 2019 | McKinsey
News articles
'Factory of the future' offers new blueprint for manufacturers | May 2021 | Accerion
New Year's robolutions | December 2021 | TechCrunch
2 Robots replace humans as labour shortages bite | September 2021 | Financial Times
The European Robotic Startup Landscape | May 2021 | Accerion
Seyo says it's found the way to bring robots to every warehouse | April 2021 | Sifted
3 Why I was wrong to be optimistic about robots | February 2021 | Financial Times
Robots to reshape the post-pandemic economy | May 2020 | Sifted
Leading robotics VCs talk about where they're investing | November 2019 | TechCrunch
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