Robotics

Job stealers? Co-workers? Robots are a little bit of both

Last updated: 3 Mar 2022

Market 101

The pandemic has produced a curious spin on the familiar tale of megaefficient robots taking jobs from workers and leaving them without a lifeline. More often than not recently, warehouses and fast food restaurants are struggling just to fill positions — leading them to consider investments in automation just to get back to business as usual.

That could be a boon to the robotics industry, which is looking to jump from machines that carry out repetitive tasks in controlled environments to those with the dexterity and cognitive skills to interact with the real world. Robots are not just flipping burgers – they’re looking after the elderly in care homes and performing surgeries in hospitals. And whether they’re looking to provide robots for specific applications or honing in on components and software, startups are all too ready to take advantage of a surge in robot demand.

Early stage market map

Early stage market map

Key facts

435,000

annual installations of industrial robots globally in 2021 (up 13% YoY)1

$36bn

estimated automation investments by warehouses globally in 2021 (up 20% YoY)2

14

% of jobs in rich countries that are highly automatable (with a further 32% likely to change because many aspects of the job’s tasks can be automated)3

Startups tracked by Sifted

Sifted take

Today, robots come with a high price tag, as most of them are developed for specific applications without sufficient demand to scale production. Add to that the fact that those businesses that would benefit from more automation to plug their labour gaps often operate in competitive, low-margin environments, and it may take government support to further reduce robot prices.

Rising stars

Total funding

€15m

London, United Kingdom
2018

With funding from Deliveroo-backer Hoxton Ventures and Ocado, Karakuri develops both the hardware and software for robot kitchens based on a unique portioning technology.

Round

Seed

Valuation

€35m


Date

2019

Size

€7.5m

Cook-e

Food

Total funding

€1.2m

Paris, France
2019

Provides a robotic system to optimise cooking and operations in restaurant kitchens using predictive algorithms. Cofounder Raphael Theron previously cofounded SaaS revenue management platform PriceMatch, which was acquired by Booking.com.

Round

Seed


Date

2021

Size

€1.2m

Nomagic

Industrial

Total funding

€7.8m

Warsaw, Poland
2017

Backed by investors such as Khosla Ventures, Hoxton Ventures and DN Capital, Nomagic develops warehousing robots that are able to pick up, place and analyse items. Cofounder and CEO Kacper Nowicki was previously director of engineering at Google.

Round

Seed


Date

2020

Size

€7.8m

Early stage startups to watch

Adamo Robot

Madrid, Spain
2019
Pre-seed

500k

450k

2.3m

ArtiMinds Robotics

Karlsruhe, Germany
2013
Seed

-

-

-

Axom Solutions

Morges, Switzerland
2019
Seed

-

-

-

AZIOBOT

Hertogenbosch, Netherlands
2017
Angel

1.5m

500k

-

Bitrobotics Industrial Automation

Moscow, Russia
2018
Seed

1.8m

1.8m

-

Bolk

Paris, France
2020
Angel

4m

4m

-

Cala

Paris, France
2017
Seed

7.5m

5.5m

27.5m

Cambrian

London, United Kingdom
2015
Seed

634k

634k

-

Cook-e

Paris, France
2019
Pre-seed

1.1m

1.1m

-

Cutii

Roubaix, France
2015
Seed

1.7m

-

-

Cyberselves

Sheffield, United Kingdom
2020
Pre-seed

150k

150k

1.9m

Dynamic Division

Zagreb, Croatia
2019
Seed

50k

350k

-

Enabled Robotics

Odense, Denmark
2016
Seed

860k

860k

-

Enway

Berlin, Germany
2017
Seed

12m

6m

-

Furhat Robotics

Stockholm, Sweden
2014
Seed

10m

10m

-

Inovo Robotics Ltd

Guildford, United Kingdom
2016
Seed

3.6m

1.8m

9m

Inrotech

Odense, Denmark
2009
Seed

3.3m

1.3m

-

Karakuri

London, United Kingdom
2018
Seed

15m

7.5m

35m

Kobots

Odense, Denmark
2018
Seed

1.2m

1.1m

-

KOGENA

Wroclaw, Poland
2018
Seed

1.3m

1m

4.5m

Leka

Paris, France
2014
Seed

590k

500k

-

Lifeline Robotics

Odense, Denmark
2020
Seed

-

-

-

Macco Robotics

Seville, Spain
2017
Debt

500k

500k

-

Marsi Bionics SL

Rivas-Vaciamadrid, Spain
2013
Series A

2m

980k

9.4m

MIFOOD

Poznan, Poland
2017
Grant

160k

50k

1.5m

NewIcon

Kuopio, Finland
2007
Lending Capital

2.4m

8m

-

Nido Robotics

Murcia, Spain
2016
Pre-seed

300k

120k

2m

Nomagic

Warsaw, Poland
2017
Seed

7.8m

7.8m

-

Ptr Robots

Odense, Denmark
2017
Seed

1m

1m

-

Robotcloud GmbH

München, Germany
2016
Angel

500k

200k

4m

Smooth Robotics

Odense, Denmark
2017
Angel

270k

150k

733k

Spin Robotics

Odense, Denmark
2019
Seed

-

400k

-

Tibot Technologies

Cesson-Sévigné, France
2016
Seed

2.6m

2m

4.4m

Unchained Robotics GmbH

Paderborn, Germany
2019
Pre-seed

2.2m

1.7m

-

UnitDoseOne

Łódź-Górna, Poland
2012
Grant

1.2m

-

-

Europe’s success stories

Who early stage startups are up against

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

→ Surgical robotics company, which is currently commercialising robot arms to perform keyhole surgeries

→ Raised $600m — a record for a medtech company — in June 2021

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

→ Warehouse robots that can perform a variety of tasks like retrieving and sorting goods autonomously

→ Reported €100m+ turnover in 2021

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

→ Develops both hardware and software for intelligent robots, including a five-fingered “smart assistant” that can be used for assembling goods or providing health treatment

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