No code

→ One concern developers have about non-technical coworkers adopting no code solutions is “technical debt” that can pile up when adopting simple solutions instead of better ones that take more time to implement.

→ To address this, startups need to integrate appropriate “guardrails” into their products that are tailored to their user personas and prevent them from getting ahead of themselves.

→ No code’s selling point is accessibility, but many users will still face learning curves when adopting platforms, threatening customer retention.

→ With the sector becoming increasingly crowded the pressure is on startups to better educate their users on how best to use their products, and offer complementary services from training and onboarding to guidance on governance and business impact analysis.

→ One way to characterise the no code market is as a competition between startups as standalone providers and the big SaaS platforms — some of which are starting their own code-stripping projects — that want to snap them up.

→ Others see no code not so much as a sector in its own right, but as an approach through which startups transform one vertical at a time — leaving room for more than just a handful of winners.

→ While no code solutions are increasingly offering integrations with each other, one key challenge lies in their fit with legacy systems.

→ A smoother transition between no code and high code systems will be key to the sector’s long-term success, yet integration companies lack incentives to undertake this work.