Mortgages
Climbing the digital property ladder
Last updated: 5 Jan 2023
Market 101
For “generation rent”, the dream of owning a home continues to exert its pull, despite having become increasingly unrealistic for swathes of millennials priced out of an ever more expensive housing market. And even for those fortunate enough to get on the property ladder, the process of buying a home remains tedious, slow and confusing.
Enter the startups applying technologies like the cloud and AI both to make homeownership accessible to a wider range of people, and to give related processes an overhaul. Soaring interest rates and a broader economic downturn only make their mission more urgent, but no less complicated.
Early stage market map
Key facts
⅔
proportion of global net worth made up by real estate1
37%
increase in housing prices in the EU between 2010-20212
5
number of EU-27 countries where housing prices have doubled in the past decade (Estonia, Hungary, Luxembourg, Latvia, Austria)3
Trends to watch
Rethinking mortgages
For many aspiring homeowners, the traditional mortgage process is no longer fit for purpose, with the required down payment often acting as the biggest barrier.
Startups are pioneering alternatives to mortgages by providing equity loans without the need for a deposit and other more favourable conditions.
Rethinking ownership
Some startups are beginning to reinvent the concept of home ownership to begin with by offering a middle ground between renting and wholly owning properties.
These schemes can take the form of anything from gradually buying up portions of properties to owning fractions of a home either as an investment or to use for predetermined stretches of time.
Smoothening transactions
In a sector beset by clunky language and disparate actors, many startups are going back to basics.
By offering straightforward rate comparisons to consumers and translating offerings into simple terms, they’re hoping to demystify and speed up the mortgage process.
Integration
While most startups in the sector start out as brokers, some opt to become lenders themselves at a later stage to speed up the mortgage process.
With companies facing increasing competition, more may go down this route as a way to control customer experience and offer an end-to-end spectrum of services.
Startups tracked by Sifted
Sifted take
The changing economic environment may make it harder on consumer-facing mortgage startups to cater to a shrinking market of prospective applicants. But ample opportunities remain for those offering services to incumbent mortgage providers looking for an edge amid increased competition.
Rising stars
Enables gradual home ownership by letting customers buy portions of a property as and when they can afford it. Its cofounders previously held senior positions at Deutsche Bank.
Round
Seed
Valuation
Undisclosed
Date
2022
Size
€2,300,000
Provides a mortgage platform that helps advisers, lenders and insurers run their businesses. Founder Justus Brown was previously CPO at venture builder Founders Factory.
Round
Seed
Valuation
Undisclosed
Date
2019
Size
€5,920,000
Digital mortgage broker with cofounders who combine experiences from EY, Founders Factory and Babylon Health.
Round
Seed
Valuation
€12,000,000
Date
2021
Size
€3,000,000
Early stage startups to watch
Acre
Consultants & digital advisers
€5.9m
€5.9m
-
Clinsj as
Consultants & digital advisers
-
-
€1.3m
FLOWX.AI
Mortgage platforms
€7.3m
€7.3m
-
Fridaa.
Mortgage platforms
€1m
€1m
-
Geowox
Mortgage platforms
€2.2m
€500k
-
HeavyFinance
Property marketplaces
€1.2m
€850k
-
Hestia
Equity lending
€1m
€1m
-
Hypomo
Mortgage platforms
€75k
€25k
€5.5m
Mast.
Mortgage platforms
€1.7m
€1.4m
-
Nude
Mortgage platforms
€6.5m
€4.3m
€23m
Näktergal
Mortgage platforms
€1.8m
€6.7m
€118m
Prestalo
Mortgage platforms
€1.5m
€1m
€20m
RUUF
Equity lending
€200k
€150k
-
Sprive
Mortgage platforms
€2m
€1.7m
-
StrideUp
Equity lending
€6.3m
€2.3m
-
Tembo Money
Mortgage platforms
€3.2m
€3m
€12m
Wollit
Credit scores
€3.5m
€3m
-
Sources
Data sources
Dealroom.co | Data
Sifted | Proprietary data
2, 3 Evolution of house prices and rents | Eurostat
News articles
Startups That Offer New Paths to Homeownership | September 2019 | WSJ
Get Used to Startups Trying to Reinvent Housing | August 2022 | Wired
1 Real Estate 3.0 – The Ownership Revolution | September 2022 | NFX
Proptech in Review: 3 investors explain how finance-focused proptech startups can survive the downturn | November 2022 | TechCrunch
The proptech trend that lets you co-own a second home | May 2022 | Sifted
Prop tech companies home in on First Time Buyers | Showhouse
Europe strains under rising prices as renters bear brunt of housing crisis | December 2022 | Investigate Europe
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