Mortgages

Climbing the digital property ladder

Last updated: 5 Jan 2023

Market 101

For “generation rent”, the dream of owning a home continues to exert its pull, despite having become increasingly unrealistic for swathes of millennials priced out of an ever more expensive housing market. And even for those fortunate enough to get on the property ladder, the process of buying a home remains tedious, slow and confusing.

Enter the startups applying technologies like the cloud and AI both to make homeownership accessible to a wider range of people, and to give related processes an overhaul. Soaring interest rates and a broader economic downturn only make their mission more urgent, but no less complicated.

Early stage market map

Key facts

proportion of global net worth made up by real estate1

37%

increase in housing prices in the EU between 2010-20212

5

number of EU-27 countries where housing prices have doubled in the past decade (Estonia, Hungary, Luxembourg, Latvia, Austria)3

Startups tracked by Sifted

Sifted take

The changing economic environment may make it harder on consumer-facing mortgage startups to cater to a shrinking market of prospective applicants. But ample opportunities remain for those offering services to incumbent mortgage providers looking for an edge amid increased competition.

Rising stars

StrideUp

Equity lending

Total funding

€6,300,000

London, United Kingdom
2016

Enables gradual home ownership by letting customers buy portions of a property as and when they can afford it. Its cofounders previously held senior positions at Deutsche Bank.

Round

Seed

Valuation

Undisclosed


Date

2022

Size

€2,300,000

Acre

Consultants & digital advisers

Total funding

€5,920,000

London, United Kingdom
2018

Provides a mortgage platform that helps advisers, lenders and insurers run their businesses. Founder Justus Brown was previously CPO at venture builder Founders Factory.

Round

Seed

Valuation

Undisclosed


Date

2019

Size

€5,920,000

Tembo Money

Mortgage platforms

Total funding

€3,200,000

London, United Kingdom
2020

Digital mortgage broker with cofounders who combine experiences from EY, Founders Factory and Babylon Health.

Round

Seed

Valuation

€12,000,000


Date

2021

Size

€3,000,000

Early stage startups to watch

Acre

London, United Kingdom
2018
Seed

5.9m

5.9m

-

Clinsj as

Oslo, Norway
2021
Bootstrapped

-

-

1.3m

FLOWX.AI

Bucharest, Romania
2021
Seed

7.3m

7.3m

-

Fridaa.

Bordeaux, France
2020
Pre-seed

1m

1m

-

Geowox

Dublin, Ireland
2018
Seed

2.2m

500k

-

HeavyFinance

Vilnius, Lithuania
2020
Pre-seed

1.2m

850k

-

Hestia

Paris, France
2022
Pre-seed

1m

1m

-

Hypomo

Bratislava, Slovakia
2017
Angel

75k

25k

5.5m

Mast.

London, United Kingdom
2020
Seed

1.7m

1.4m

-

Nude

Glasgow, United Kingdom
2019
Seed

6.5m

4.3m

23m

Näktergal

Stockholm, Sweden
2015
Seed

1.8m

6.7m

118m

Prestalo

Barcelona, Spain
2018
Seed

1.5m

1m

20m

RUUF

Istanbul, Turkey
2021
Angel

200k

150k

-

Sprive

London, United Kingdom
2021
Pre-seed

2m

1.7m

-

StrideUp

London, United Kingdom
2016
Seed

6.3m

2.3m

-

Tembo Money

London, United Kingdom
2020
Seed

3.2m

3m

12m

Wollit

London, United Kingdom
2019
Seed

3.5m

3m

-

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