Men's health

Fertility apps and sexual wellbeing products find a new customer segment: men

Last updated: 10 Nov 2022

Market 101

Welcome to the age of male self-care. Once upon a time, men’s health, sexual wellbeing and grooming routines were either non-existent or restricted to treatments that were practical, fast and efficient. But a growing number of startups are now trying to convince men that they, too, deserve a slice of the holistic wellness trend first brought to women by the likes of Goop and Glossier.

Whether they’re addressing conditions like erectile dysfunction and weak sperm — or developing male-focused skincare regimens — startups are trying to chip away at the male inclination to suffer in silence when something is wrong. And with higher chances of serious health conditions like cancer, heart disease and obesity, half the population may be in need of a health glow-up — but they’ll still require a lot of convincing.

Early stage market map

Key facts

75%-85%

increased likelihood of women to use digital health tools compared to men1

proportion of men suffering from erectile dysfunction2

¾

proportion of men who do not go to a clinic when something is wrong3

Startups tracked by Sifted

Sifted take

For now, the main competition for men’s health startups is not other companies as much as a culture in which their target group continues to shun doctor visits or “self-care”. With time, we’ll see just how much of a dent this emerging sector can make on deep-rooted behaviours.

Rising stars

Mojo

Erectile dysfunction & premature ejaculation

Total funding

€3,250,000

London, United Kingdom
2019

Backed by the likes of Octopus Ventures and Monzo’s Tom Blomfield, Mojo provides a medication-free treatment for erectile dysfunction using videos, exercises and podcasts. Cofounder Xander Gilbert previously cofounded insurance startup Cuvva, which employs 100+ people.

Round

Seed

Valuation

Undisclosed


Date

2021

Size

€3,250,000

Charles Digital Clinic

Various treatments

Total funding

€7,000,000

Paris, France
2019

Offers teleconsultations for specialised treatments targeting sexual health, sleep and hair. Its investors include Speedinvest and Kurma Partners.

Round

Seed

Valuation

Undisclosed


Date

2021

Size

€7,000,000

ExSeed Health

Fertility

Total funding

€5,800,000

London, United Kingdom
2017

Provides at-home fertility tests for men and recommends the best treatments for improving their sperm health.

Round

Seed

Valuation

Undisclosed


Date

2022

Size

€2,900,000

Early stage startups to watch

Beducated

Munich, Germany
2019
Seed

900k

400k

6.2m

Charles Digital Clinic

Paris, France
2019
Seed

7m

7m

-

ExSeed Health

London, United Kingdom
2017
Seed

5.8m

2.9m

-

Fertilly

Berlin, Germany
2019
Seed

1.8m

1.8m

-

Mojo

London, United Kingdom
2019
Seed

3.3m

3.3m

-

MYHIXEL

Seville, Spain
2017
Seed

1.5m

1m

-

Thomas Clipper

London, United Kingdom
2014
Seed

150k

110k

450k

Wolf Project

Geneva, Switzerland
2019
Seed

3m

2.5m

-

ZAVA

London, United Kingdom
2011
Debt

45m

15m

-

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