Hydrogen
A fuel with many shades. Can anyone create enough of the good kind?
Last updated: 30 Jun 2022
Market 101
Touted as a super fuel or decried as fossil fuel’s favourite toy, people either love to love, or love to hate hydrogen. But beyond heated arguments, the consensus seems to be that hydrogen will primarily be useful for extremely- hard-to-electrify sectors — heavy industries like steel and chemical production, and certain transport subsectors.
Increased investor interest (particularly during the past year) has given rise to a fragmented ecosystem of startups working on every facet of hydrogen production, storage and usage. Their biggest goal now is to drive down costs to make “green” hydrogen from renewables cost-competitive with its dominant, high-emitting siblings (“grey” and “blue” hydrogen), and other end applications like electric vehicle batteries — meaning the real test is still yet to come.
Early stage market map
Key facts
10
projected % of final energy consumption met by hydrogen by 2050 (through an increase in use of 6x)1
€5-€7
cost of green hydrogen per kilo, compared with €1-€1.50 for natural gas2
70
cost reduction of fuel cells in % since 20083
Trends to watch
1. Clean hydrogen: the great hope
→ Green hydrogen — produced by using renewable energy to separate oxygen and hydrogen from water (known as “electrolysis”) — is still facing significant cost barriers.
→ Startups are now improving the efficiency of existing electrolysers primarily through advanced materials. There’s a lot of ground to make up: green hydrogen accounts for about 1% of global hydrogen supply.
2. Hydrogen is hot. That’s a problem
→ Its high flammability and low density make hydrogen challenging to transport (you can’t just shove it down ordinary gas pipes), requiring either compression, liquefaction or conversion.
→ Startups are building both high-pressure and cryogenic tanks to store hydrogen as a gas or liquid, respectively, and working on new so-called carrier molecules for its transportation.
3. Powering transport
→ When it comes to transport, hydrogen lags electrification in round-trip efficiency — but it addresses electric batteries’ long recharging times and heaviness. This makes it particularly suitable for heavy and high- energy transport like trucks, ships and planes.
→ Unlocking this potential requires high-quality and affordable fuel cells, as well as processes to automate their manufacturing and further drive down costs.
4. With hydrogen, it’s go big or go home
→ Developing the tech to produce, transport and use hydrogen will ultimately depend on broader supporting infrastructure.
→ This includes both solutions to more easily reach economies of scale, like electrolyser gigafactories, and solutions to support uptake, like refueling networks.
Startups tracked by Sifted
Sifted take
Startups are working hard to smooth out some of hydrogen’s complexity — now governments need to take care of demand to prevent an imbalance. That includes policy support to make deployment projects bankable as well as to close the price gap with other end applications. It requires piecing together an industry almost from scratch: so don’t expect all countries to jump on it.
Rising stars
Europe's leading pre-Series A startups (all published data verified) We identify companies as ‘rising stars’ using a number of criteria including founder backgrounds, investor track record, funding and valuation, and growth signals
Is developing a new water electrolyser which, through its membraneless design, seeks to overcome a critical shortcoming of existing technology: delivering hydrogen at the high pressures needed for storage and many end uses.
Round
Seed
Valuation
€14.7m
Date
2022
Size
€3.3m
Is developing fuel cells based on a more compact, lightweight cell stack design that does not rely on conventional assembly methods, thereby driving down production costs.
Round
Seed
Valuation
€20.8m
Date
2022
Size
€5m
Provides a SaaS platform to improve the running of hydrogen power plants by analysing and optimising production and consumption patterns.
Round
Seed
Valuation
€9m
Date
2022
Size
€1.3m
Early stage startups to watch
CibusCell Technology GmbH
Auxiliary services
€2m
€1.3m
€9m
EH Group Engineering
Fuel cells
€8.5m
€5m
-
Enoda Ltd
Auxiliary services
€1.5m
€1.5m
-
Granular SAS
Auxiliary services
€2m
€2m
-
Hydrofy GmbH
Hydrogen-powered transport
€100k
€100k
€2m
Hydrogen Afloat Ltd
Hydrogen-powered transport
€35k
-
€20k
HydroSolid
Storage & transportation
€100k
€100k
€40m
Simplifhy
Auxiliary services
€550k
€550k
€1m
Supercritical Solutions
Production
€3.3m
€3.3m
€14.7m
Europe’s success stories
Who early stage startups are up against
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Sources
Research reports
1, 3 Global Hydrogen Review 2021 | July 2021 | IEA
Hydrogen on the horizon: ready, almost set, go? | July 2021 | World Energy Council
News articles
2 Spain bets green hydrogen will be more than a bubble | June 2022 | FT
The Hydrogen Economy Technology Landscape | June 2022 | Energy Capital Ventures
The big hydrogen debate: super fuel or decoy solution? | April 2022 | Sifted
Europe's hydrogen industry: mapped | March 2022 | Sifted
Tech trends: Is hydrogen the future of mobility? | August 2021 | Early Metrics
What's fueling hydrogen tech? | April 2021 | TechCrunch
The Green Tech Opportunity in Hydrogen | April 2021 | BCG
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