CFO tech stack (2024)
New freaks in the (spread)sheets
Last updated: 24 Oct 2024
Market 101
The CFO tech stack vertical has been one of the main beneficiaries of the VC focus on B2B fintech in the aftermath of the pandemic funding boom. In particular, investors have been attracted to the business models of companies in the sector which cater to companies with big bucks to spend and are thought to be more insulated from macroeconomic headwinds compared to consumer-facing fintechs.
“For a long time, VC focused on consumers and I personally wondered why,” Balderton partner Rana Yared previously told Sifted. “The spending by consumers is dwarfed by the institutional and the B2B — this is a follow-the-money story.”
The investor focus on the office of the CFO niche has translated into a slight uptick in funding so far this year. This year startups in the CFO tech stack vertical have raised $971.1m, according to data from Dealroom — a close to 10% increase year-on-year. There’s also been some banner fundraises such as Pigment’s $145m Series D, audit platform Datasnipper’s $100m Series B and financial management startup Payflow’s April €25m financing.
That’s not to say, however, that the interest in the vertical is enough to resuscitate the wider fintech sector to the heady highs of the post-pandemic era. In 2022, CFO tech stack startups received $4.96bn in funding, for instance.
Still, it’s one of fintech’s most active verticals in terms of newer entrants looking to make their mark. Sifted has identified 104 pre-seed to Series A startups in Europe building in the vertical, dwarfing the number of early-stage startups in formerly buzzy verticals such as wealthtech (69), insurtech (58) and digital banking (76).
That suggests it’s one of fintech’s final verticals where founders feel it’s still all to play for, compared to the saturated consumer verticals where some of Europe’s most mature tech companies — Revolut, Monzo and Klarna — take reign.
Early stage market map
Deals
Key facts
9%
of finance execs say their company is exploring ways to scale AI projects1
29
FTSE 100 businesses changed their CFO in 2023 — the most since at least 20132
$5.8m
is the median pay for a female CFO at an S&P 500 company — 8.4% more than the $5.35m compensation for men3
Trends to watch
Layering over legacy systems
CFOs have to deal with a myriad of different systems to have visibility on their organisation’s finances. For example, there are different tools for tracking functions such as treasury management, procurement and cash collection. This means that finance teams are often forced to work in silos, creating a large amount of manual work in the process.
Startups such as the Balderton-backed Payflows are building platforms deployed on top of companies’ existing accounting systems known as enterprise resource planning systems.
Procurement and treasury management
Along with companies focusing on increasing visibility to all the systems used by finance teams, there are also a set of startups working on specific parts of the CFO tech stack. Pivot, a French startup set up by former product chiefs from Swile and Qonto, raised €20m at the tail end of last year to focus on procurement (business spend on goods and services).
In February, Madrid-based Embat raised a $16m Series A led by Creandum to automate treasury management, the process of managing a company’s liquidity to identify and eliminate any operational risks.
Will finance teams embrace AI?
One of the areas where AI continues to encroach upon fintech is the CFO tech stack vertical. According to a September survey conducted by consulting firm Gartner, 58% of finance functions in companies are currently using AI — a 21% increase year-on-year.
Startups are also getting in on the game. Embat, for instance, uses Google Cloud’s generative AI to automate accounting and bank reconciliation. By doing this, the company says it’s able to automate more than 90% of accounting entries, saving up to 10 hours per week for finance teams in the process.
Pigment has added AI features to its products — users can now ask natural language questions like “show me revenue for the past year” and get results. DataSnipper, meanwhile, this month bought a company called UpLink and will use its expertise to enable users to mine, analyse, and verify large volumes of documents in Excel.
Startups tracked by Sifted
Sifted take
It might not be the sexiest vertical in town but the CFO tech stack is likely to remain attractive as fintech investors search for new markets where it’s still all to play for. For starters, the entire purpose of the vertical is to help businesses become more cash-efficient — particularly important at a time when startups can’t rely on an easy flow of VC capital. And in more volatile economic conditions, VCs say that B2B fintechs are less exposed to recessionary pressures than consumer fintechs. That’s largely due to its business-facing revenue model — startups in the vertical focus on clients with a larger spending budget than consumers and they’re also less likely to switch to a competitor once they’re locked in.
Rising stars
Backed by the likes of Northzone and Seedcamp, Mimo is a cashflow and payments platform for SMEs.
Round
Seed
Valuation
Undisclosed
Date
2024
Size
€14.4
Last backed by Valar Ventures and Third Prime Capital, Monite is an embedded invoicing & bill pay for platform for SMEs.
Round
Seed
Valuation
Undisclosed
Date
2024
Size
€5.6
Early stage startups to watch
Abraxio
FP&A
€1m
€1m
-
Adfin
AP & AR
-
-
-
Adsum
Tax
€4.5m
€4.5m
-
Advanto
Core Systems
Payroll & Benefits
€1.4m
€500k
-
Aforza
SaaS Management
€23.6m
€20m
-
Aividens
FP&A
€1.5m
€1.5m
-
Aria
AP & AR
€19m
€15m
-
Atlar
Core Systems
Banking
€13m
€8m
-
ayora
SaaS Management
€1.5m
€1.5m
-
BankiFi
Core Systems
Banking
€9m
€4.8m
-
Banktrack
Core Systems
Banking
€3m
€2m
-
Bflows
AP & AR
€2m
€730k
-
Bippit
SaaS Management
€980k
€470k
-
Blockpulse
SaaS Management
€1m
€1m
€4.5m
Bound
FP&A
€5.9m
€5.9m
-
Bright
Core Systems
Payroll & Benefits
€4.1m
€4.1m
-
Bsure
SaaS Management
€910k
€910k
-
Causal
FP&A
€22.2m
€18.4m
-
Cledara
SaaS management
€30m
€18.2m
-
Comptalib
AP & AR
€1.5m
€1.5m
-
Costimize
SaaS Management
€4.5m
€4.5m
-
Coverflex
Core Systems
Payroll & Benefits
€20m
€15m
€11m
Crowd Data Systems
Core Systems
Banking
€1.4m
€1m
-
Desia
SaaS management
€3m
€3m
-
Devengo
Core Systems
Banking
€4.1m
€1.2m
-
Digitoo
SaaS management
€16.1m
€2.3m
-
Dost
AP & AR
€2m
€1.5m
-
DYNO
Core Systems
Payroll & Benefits
€2.5m
€1m
-
Embat
FP&A
€21.5m
€15m
-
Ember
FP&A
€13m
€6m
-
Enty
SaaS Management
€700k
€700k
-
FidoCommercialista
AP & AR
€1.2m
€1.2m
-
FinanceKey
Core Systems
Banking
-
-
-
Fincome
FP&A
€1m
€1m
-
finmid
SaaS Management
€34m
€23m
-
finway
SaaS Management
€11.8m
€9.1m
-
Fiskl Limited
AP & AR
€4.5m
€750k
-
Formance
Core Systems
Banking
€8.9m
€6m
-
GigaPay
AP & AR
-
-
-
Growblocks
FP&A
€8.1m
€6m
-
handly
SaaS Management
€1.5m
€1.5m
-
Helu
FP&A
€14.3m
€9.8m
-
Hivebuy
AP & AR
€3m
€1.5m
-
Hyperline
AP & AR
€4m
€4m
-
Jet HR
Core Systems
Payroll & Benefits
€16.7m
€12m
-
Kadmos
Core Systems
Payroll & Benefits
€35.1m
€26.8m
-
Kobaküs
Core Systems
Banking
€1.3m
€910k
-
Kolleno
AP & AR
€4.9m
€4.9m
-
Kompass Group
FP&A
€5m
€5m
-
Kontolink
Core Systems
Banking
€1m
€1m
-
Kresus
AP & AR
€1m
€1m
-
Lago
SaaS Management
€20.1m
€13.6m
-
Lano
Core Systems
Payroll & Benefits
€15m
€15m
-
lemon
SaaS Management
€580k
€580k
-
Light
AP & AR
€12.1m
€12.1m
-
Loctax
Tax
€14.2m
€10.9m
-
malibou
Core Systems
Payroll & Benefits
€3m
€3m
-
MazePay
AP & AR
€7.3m
€1.8m
-
Menna
FP&A
€600k
€600k
-
Mika
Tax
€800k
€800k
-
Mimo
AP & AR
€14.4m
€14.4m
-
Monite
AP & AR
€16.4m
€5.6m
-
NoFrixion
FP&A
€6.5m
€2.5m
-
Numarics
Core Systems
Banking
€13.3m
€10.2m
€8.8m
Numra
FP&A
€1.5m
€1.5m
-
Outmin
Core Systems
Banking
€4.2m
€2m
-
Paid
AP & AR
€2.6m
-
-
Palm
FP&A
€5.5m
€5.5m
-
Payable.co
AP & AR
€5.7m
€5.5m
-
Payaca
SaaS Management
€3.6m
€600k
€4.9m
Payflow
Core Systems
Payroll & Benefits
€17m
€6m
-
Payflows
FP&A
€25m
€20m
-
Paynest
Core Systems
Payroll & Benefits
€3.5m
€1m
-
Pivot
AP & AR
€24.8m
€20m
-
Qobra
FP&A
€15.1m
€10m
-
re:cap
FP&A
€118m
€13.5m
-
Recovr
AP & AR
€2.1m
€1m
-
Reiterate
AP & AR
€1.3m
€1.3m
-
Rollee
FP&A
€4.6m
€4m
€24m
Salarify
Core Systems
Payroll & Benefits
€1.4m
€1.2m
-
Scaleup Finance
FP&A
€16.2m
€6.5m
-
Sequence
SaaS Management
€30.9m
€17.3m
-
Sibill
FP&A
€6.7m
€6.2m
-
Silverflow
AP & AR
€32.7m
€15m
-
Solvimon
SaaS Management
€9.6m
€9.6m
-
Step 4 Business
FP&A
€8.5m
€8.5m
-
Superlayer
FP&A
€1.5m
€1.5m
-
Symmetrical.ai
Core Systems
Payroll & Benefits
€24.1m
€16.8m
-
TaxDown
Tax
€19.6m
€5m
-
Tidely
FP&A
€4.7m
€3.5m
-
Tilta
AP & AR
€4m
-
-
TOQIO
SaaS Management
€28.6m
€1.3m
-
Tranch
AP & AR
€47.5m
€45.5m
-
Translucent
Core Systems
Banking
€9.2m
€6m
-
Treyd
SaaS Management
€25m
€8m
-
Trezy
FP&A
€4m
€3m
-
Two
SaaS Management
€28.8m
€18m
-
Viable
FP&A
€2.9m
€2.9m
-
Viio
SaaS Management
€4.4m
€3.4m
-
WeExpert
AP & AR
€1.5m
€1.5m
-
Wolfpack
AP & AR
€1m
€1m
-
Workist
AP & AR
€11.9m
€9m
-
WorqCompany
AP & AR
€2.3m
€450k
-
Zevoy
AP & AR
€18.8m
€15m
-
Europe’s success stories
Who early stage startups are up against
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
The first unicorn graduate of the CFO tech $1bn+ triad, Asmterdam-based Datasnipper is an audit and finance platform backed by Index Ventures.
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
A newly-gradudated unicorn, Sequoia-backed Pennylane reached unicorn status in Feburary 2024. It completed its first acquisition in October 2024, purchasing accounting platform Hey Billy for an undisclosed sum.
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Topping Sifted's B2B SaaS 2023 ranking, Pigment joined Europe's unicorn stable in 2024 following a $145m Series D round led by Iconiq Growth.
Sources
News articles
The French scaleup that wants to take on Excel: Pigment raises $145m Series D | April 2024 | Sifted
Luko alumni raise €25m from Balderton and Ribbit Capital as B2B fintech reigns | April 2024 | Sifted
Procurement software startup Pivot raises $21.6 million just a few months after its creation | December 2023 | TechCrunch
Research reports
Gartner Survey Shows 58% of Finance Functions Using AI in 2024 | September 2024 | Gartner
AI as the CFO's strategic ally | July 2024 | Embad
Research report
1 Wolters Kluwer survey | October 2024 | Wolters Kluwer
2 Global CFO Turnover Index | January 2024 | Russell Reynolds
3 Female CFOs, CEOs at big companies outearn male counterparts | October 2024 | Esgauge and The Conference Board
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