CFO tech stack (2024)

New freaks in the (spread)sheets

Last updated: 24 Oct 2024

Market 101

The CFO tech stack vertical has been one of the main beneficiaries of the VC focus on B2B fintech in the aftermath of the pandemic funding boom. In particular, investors have been attracted to the business models of companies in the sector which cater to companies with big bucks to spend and are thought to be more insulated from macroeconomic headwinds compared to consumer-facing fintechs.

“For a long time, VC focused on consumers and I personally wondered why,” Balderton partner Rana Yared previously told Sifted. “The spending by consumers is dwarfed by the institutional and the B2B — this is a follow-the-money story.”

The investor focus on the office of the CFO niche has translated into a slight uptick in funding so far this year. This year startups in the CFO tech stack vertical have raised $971.1m, according to data from Dealroom — a close to 10% increase year-on-year. There’s also been some banner fundraises such as Pigment’s $145m Series D, audit platform Datasnipper’s $100m Series B and financial management startup Payflow’s April €25m financing.

That’s not to say, however, that the interest in the vertical is enough to resuscitate the wider fintech sector to the heady highs of the post-pandemic era. In 2022, CFO tech stack startups received $4.96bn in funding, for instance.

Still, it’s one of fintech’s most active verticals in terms of newer entrants looking to make their mark. Sifted has identified 104 pre-seed to Series A startups in Europe building in the vertical, dwarfing the number of early-stage startups in formerly buzzy verticals such as wealthtech (69), insurtech (58) and digital banking (76).

That suggests it’s one of fintech’s final verticals where founders feel it’s still all to play for, compared to the saturated consumer verticals where some of Europe’s most mature tech companies — Revolut, Monzo and Klarna — take reign.

Early stage market map

Deals

Key facts

9%

of finance execs say their company is exploring ways to scale AI projects1

29

FTSE 100 businesses changed their CFO in 2023 — the most since at least 20132

$5.8m

is the median pay for a female CFO at an S&P 500 company — 8.4% more than the $5.35m compensation for men3

Startups tracked by Sifted

Sifted take

It might not be the sexiest vertical in town but the CFO tech stack is likely to remain attractive as fintech investors search for new markets where it’s still all to play for. For starters, the entire purpose of the vertical is to help businesses become more cash-efficient — particularly important at a time when startups can’t rely on an easy flow of VC capital. And in more volatile economic conditions, VCs say that B2B fintechs are less exposed to recessionary pressures than consumer fintechs. That’s largely due to its business-facing revenue model — startups in the vertical focus on clients with a larger spending budget than consumers and they’re also less likely to switch to a competitor once they’re locked in.

Rising stars

Total funding

€15m

London, United Kingdom
2023

Backed by the likes of Northzone and Seedcamp, Mimo is a cashflow and payments platform for SMEs.

Round

Seed

Valuation

Undisclosed


Date

2024

Size

€14.4

Total funding

€16.7m

Berlin, Germany
2020

Last backed by Valar Ventures and Third Prime Capital, Monite is an embedded invoicing & bill pay for platform for SMEs.

Round

Seed

Valuation

Undisclosed


Date

2024

Size

€5.6

Early stage startups to watch

Abraxio

Lyon, France
2019
Seed

1m

1m

-

Adfin

London, United Kingdom
2024
Seed

-

-

-

Adsum

London, United Kingdom
2019
Early VC

4.5m

4.5m

-

Advanto

Prague, Czech Republic
2019
Angel

1.4m

500k

-

Aforza

Frimley, United Kingdom
2019
Series A

23.6m

20m

-

Aividens

Auderghem, Belgium
2018
Seed

1.5m

1.5m

-

Aria

Paris, France
2020
Series A

19m

15m

-

Atlar

Stockholms kommun, Sweden
2022
Early VC

13m

8m

-

ayora

London, United Kingdom
2022
Seed

1.5m

1.5m

-

BankiFi

Manchester, United Kingdom
2018
Early VC

9m

4.8m

-

Banktrack

L'Hospitalet de Llobregat, Spain
2022
Seed

3m

2m

-

Bflows

Cagliari, Italy
2019
Seed

2m

730k

-

Bippit

London, United Kingdom
2018
Seed

980k

470k

-

Blockpulse

Paris, France
2018
Seed

1m

1m

4.5m

Bound

London, United Kingdom
2021
Seed

5.9m

5.9m

-

Bright

Ireland
2021
Seed

4.1m

4.1m

-

Bsure

Oslo, Norway
2022
Seed

910k

910k

-

Causal

London, United Kingdom
2019
Series A

22.2m

18.4m

-

Cledara

London, United Kingdom
2018
Series A

30m

18.2m

-

Comptalib

Laxou, France
2020
Seed

1.5m

1.5m

-

Costimize

Sofia, Bulgaria
2019
Seed

4.5m

4.5m

-

Coverflex

Braga, Portugal
2019
Series A

20m

15m

11m

Crowd Data Systems

London, United Kingdom
2018
Seed

1.4m

1m

-

Desia

London, United Kingdom
2023
Seed

3m

3m

-

Devengo

Madrid, Spain
2019
Seed

4.1m

1.2m

-

Digitoo

Prague, Czech Republic
2019
Seed

16.1m

2.3m

-

Dost

Barcelona, Spain
2021
Seed

2m

1.5m

-

DYNO

Offenburg, Germany
2021
Seed

2.5m

1m

-

Embat

Madrid, Spain
2021
Series A

21.5m

15m

-

Ember

London, United Kingdom
2019
Early VC

13m

6m

-

Enty

Tallinn, Estonia
2020
Seed

700k

700k

-

FidoCommercialista

Perugia, Italy
2018
Seed

1.2m

1.2m

-

FinanceKey

Helsinki, Finland
2020
Seed

-

-

-

Fincome

Paris, France
2021
Seed

1m

1m

-

finmid

Berlin, Germany
2021
Series A

34m

23m

-

finway

Munich, Germany
2019
Series A

11.8m

9.1m

-

Fiskl Limited

London, United Kingdom
2018
Seed

4.5m

750k

-

Formance

Paris, France
2021
Early VC

8.9m

6m

-

GigaPay

Stockholms kommun, Sweden
2019
Seed

-

-

-

Growblocks

Copenhagen, Denmark
2021
Seed

8.1m

6m

-

handly

Berlin, handly
2021
Pre-seed

1.5m

1.5m

-

Helu

Vienna, Austria
2020
Series A

14.3m

9.8m

-

Hivebuy

Berlin, Germany
2021
Seed

3m

1.5m

-

Hyperline

Paris, France
2022
Seed

4m

4m

-

Jet HR

Milan, Italy
2023
Seed

16.7m

12m

-

Kadmos

Berlin, Germany
2021
Series A

35.1m

26.8m

-

Kobaküs

Istanbul, Türkiye
2018
Series A

1.3m

910k

-

Kolleno

London, United Kingdom
2020
Seed

4.9m

4.9m

-

Kompass Group

Karlsruhe, Germany
2020
Seed

5m

5m

-

Kontolink

Copenhagen, Denmark
2018
Angel

1m

1m

-

Kresus

Lyon, France
2020
Seed

1m

1m

-

Lago

Paris, France
2021
Series A

20.1m

13.6m

-

Lano

Berlin, Germany
2018
Early VC

15m

15m

-

lemon

Manchester, United Kingdom
2023
Seed

580k

580k

-

Light

Copenhagen, Denmark
2023
Seed

12.1m

12.1m

-

Loctax

London, United Kingdom
2020
Series A

14.2m

10.9m

-

malibou

Paris, France
2023
Bootstrapped

3m

3m

-

MazePay

Aarhus, Denmark
2018
Early VC

7.3m

1.8m

-

Menna

Cardiff, United Kingdom
2023
Seed

600k

600k

-

Mika

Berlin, Germany
2023
Seed

800k

800k

-

Mimo

London, United Kingdom
2023
Early VC

14.4m

14.4m

-

Monite

Berlin, Germany
2020
Seed

16.4m

5.6m

-

NoFrixion

Dublin, Ireland
2022
Seed

6.5m

2.5m

-

Numarics

Zurich, Switzerland
2020
Seed

13.3m

10.2m

8.8m

Numra

Dublin, Ireland
2023
Pre-seed

1.5m

1.5m

-

Outmin

Dublin, Ireland
2020
Seed

4.2m

2m

-

Paid

London, United Kingdom
2018
Seed

2.6m

-

-

Palm

London, United Kingdom
2023
Seed

5.5m

5.5m

-

Payable.co

St Albans, United Kingdom
2022
Seed

5.7m

5.5m

-

Payaca

Bristol, United Kingdom
2018
Seed

3.6m

600k

4.9m

Payflow

Alcobendas, Spain
2020
Early VC

17m

6m

-

Payflows

Paris, France
2022
Series A

25m

20m

-

Paynest

Portugal
2022
Seed

3.5m

1m

-

Pivot

Neuilly-sur-Seine, France
2023
Series A

24.8m

20m

-

Qobra

Paris, France
2020
Series A

15.1m

10m

-

re:cap

Berlin, Germany
2021
Series A

118m

13.5m

-

Recovr

Brussels, Belgium
2020
Seed

2.1m

1m

-

Reiterate

Tallinn, Estonia
2021
Seed

1.3m

1.3m

-

Rollee

Orléans, FRANCE
2021
Seed

4.6m

4m

24m

Salarify

Budapest, Hungary
2019
Seed

1.4m

1.2m

-

Scaleup Finance

Copenhagen, Denmark
2021
Seed

16.2m

6.5m

-

Sequence

Canterbury, United Kingdom
2021
Seed

30.9m

17.3m

-

Sibill

Milan, Italy
2021
Early VC

6.7m

6.2m

-

Silverflow

Amsterdam-Duivendrecht, Netherlands
2019
Early VC

32.7m

15m

-

Solvimon

Utrecht, Netherlands
2022
Seed

9.6m

9.6m

-

Step 4 Business

Milan, Italy
2020
Seed

8.5m

8.5m

-

Superlayer

London, UK
2021
Pre-seed

1.5m

1.5m

-

Symmetrical.ai

London, United Kingdom
2019
Series A

24.1m

16.8m

-

TaxDown

Madrid, Spain
2019
Early VC

19.6m

5m

-

Tidely

Munich, Germany
2021
Seed

4.7m

3.5m

-

Tilta

Berlin, Germany
2022
Seed

4m

-

-

TOQIO

Madrid, Spain
2019
Series A

28.6m

1.3m

-

Tranch

United Kingdom
2021
Seed

47.5m

45.5m

-

Translucent

London, United Kingdom
2022
Seed

9.2m

6m

-

Treyd

Stockholms kommun, Sweden
2020
Series A

25m

8m

-

Trezy

Paris, France
2021
Seed

4m

3m

-

Two

Oslo, Norway
2020
Series A

28.8m

18m

-

Viable

London, United Kingdom
2023
Seed

2.9m

2.9m

-

Viio

Copenhagen, Denmark
2019
Seed

4.4m

3.4m

-

WeExpert

Wroclaw, Poland
2022
Early VC

1.5m

1.5m

-

Wolfpack

Copenhagen, Denmark
2022
Seed

1m

1m

-

Workist

Berlin, Germany
2019
Series A

11.9m

9m

-

WorqCompany

Istanbul, Türkiye
2019
Seed

2.3m

450k

-

Zevoy

Espoo, Finland
2020
Series A

18.8m

15m

-

Europe’s success stories

Who early stage startups are up against

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

The first unicorn graduate of the CFO tech $1bn+ triad, Asmterdam-based Datasnipper is an audit and finance platform backed by Index Ventures.

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

A newly-gradudated unicorn, Sequoia-backed Pennylane reached unicorn status in Feburary 2024. It completed its first acquisition in October 2024, purchasing accounting platform Hey Billy for an undisclosed sum.

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

Topping Sifted's B2B SaaS 2023 ranking, Pigment joined Europe's unicorn stable in 2024 following a $145m Series D round led by Iconiq Growth.

Sources

Data

Sifted Proprietary data

Dealroom.co Dealroom

Research reports

Gartner Survey Shows 58% of Finance Functions Using AI in 2024 September 2024 | Gartner

AI as the CFO's strategic ally July 2024 | Embad

Research report

1 Wolters Kluwer survey October 2024 | Wolters Kluwer

2 Global CFO Turnover Index January 2024 | Russell Reynolds

3 Female CFOs, CEOs at big companies outearn male counterparts October 2024 | Esgauge and The Conference Board

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