CFO tech stack

The startups coining it in across Europe

Last updated: 20 Oct 2022

Market 101

Balancing the books used to be the bread and butter of chief financial officers (CFOs), but with more and more data at their disposal they’re now asked to give advice on anything from growth strategies to planning cashflow. However, the tools available to CFOs haven’t kept pace with their growing remits. Most of a coin keeper’s time is still taken up by manually stitching together information from disparate sources and making sense of it in a spreadsheet.

A new wave of startups is now lending a helping hand. Whether they’re automating financial analyses or providing software that lets finance teams collaborate more easily with other departments, they’re seeking to free up more of CFOs’ time for strategic inputs. With a recession looming, chances are that they’re getting off the ground just when they’re most needed.

Early stage market map

Key facts

$20bn

estimated size of the global accounting market in 2026 (up from $12bn in 2020)

$750bn

estimated global SaaS spend between 2020-2030

20%+

estimated CAGR of global SaaS spend between 2020-2030

Startups tracked by Sifted

Sifted take

While startups usually focus on one CFO pain point to begin with, many of them will move into additional services to improve customer retention and unlock more revenue. Examples include spend management companies adding lending and insurance products, or accounts payable and accounts receivable companies collecting transaction fees on payments completed on their platforms.

Rising stars

LiveFlow

Financial reporting

Total funding

€4,123,220

London, United Kingdom
2021

Founded by two former Revolut employees, LiveFlow lets companies automate manual data entry and easily create dashboards for financial reporting. Its investors include Y Combinator, Seedcamp and angels like Klarna cofounder Victor Jacobsson and Google’s VP of product Bradley Horowitz.

Round

Seed

Valuation

Undisclosed


Date

2021

Size

€3,607,818

Aurelia

Treasury

Total funding

€2,730,000

Tallinn, Estonia
2021

Backed by Blossom Capital and Checkout.com founder Guillaume Pousaz, Aurelia allows businesses to connect their bank accounts, payment software and accounting platforms to centralise their data and build new workflows.

Round

Seed

Valuation

Undisclosed


Date

2021

Size

€2,730,000

Kolleno

AP & AR

Total funding

€4,620,000

London, United Kingdom
2020

Credit control platform that lets its customers collect payments more easily. Investors include Eurazeo and Stride VC.

Round

Seed

Valuation

Undisclosed


Date

2022

Size

€4,620,000

Early stage startups to watch

Adsum Works

London, United Kingdom
2020
Seed

4.5m

4.5m

-

Aurelia

Tallinn, Estonia
2021
Seed

2.7m

2.7m

-

Coverflex

Braga, Portugal
2019
Pre-seed

5m

5m

11m

Denario

Berlin, Germany
2021
Seed

1.8m

510k

-

Embat

Madrid, Spain
2021
Pre-seed

1.5m

1.5m

-

Ember

London, United Kingdom
2019
Seed

6.7m

4.6m

21m

FinanceKey Ltd

Helsinki, Finland
2021
Pre-seed

800k

750k

-

finway

Munich, Germany
2021
Seed

2.5m

2.1m

-

Fiskl Limited

London, United Kingdom
2018
Seed

3m

525k

-

FlowPay

Firenze (Italy), Italy
2019
Seed

600k

400k

-

Frienton GmbH

Munich, Germany
2021
Bootstrapped

100k

-

-

Fuell

Madrid, Spain
2019
Seed

2.5m

1.5m

-

Gigapay

Stockholm , Sweden
2019
Pre-seed

1.5m

850k

-

intergiro

Stockholm, Sweden
2017
Seed

24m

9m

-

Kolleno Limited

London, United Kingdom
2020
Seed

4.6m

4.6m

-

LiveFlow

London, United Kingdom
2021
Seed

4.1m

3.6m

-

Monite

Berlin, Germany
2020
Seed

6.1m

4.4m

-

NEO CAPITAL VENTURES

Barcelona, Spain
2017
Seed

12m

5m

-

Numarics

Zurich, Switzerland
2020
Seed

2.5m

1.8m

8.8m

Pectus Finance

Berlin, Germany
2021
Angel

2.4m

1.9m

-

Recovr

Brussels, Belgium
2018
Seed

1.1m

800k

-

Semper

London, United Kingdom
2021
Seed

2.5m

2.5m

-

Sibill

Agropoli, Italy
2021
Seed

4.1m

3.5m

-

ThinkOut

Iași, Romania
2016
Pre-seed

500k

250k

-

Europe’s success stories

Who early stage startups are up against

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

Expense management platform available to companies in 16 European countries

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

Provides software for payroll automation to SMEs in five European markets

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

Spend management platform active in France, Germany and the UK

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