CFO tech stack
The startups coining it in across Europe
Last updated: 20 Oct 2022
Market 101
Balancing the books used to be the bread and butter of chief financial officers (CFOs), but with more and more data at their disposal they’re now asked to give advice on anything from growth strategies to planning cashflow. However, the tools available to CFOs haven’t kept pace with their growing remits. Most of a coin keeper’s time is still taken up by manually stitching together information from disparate sources and making sense of it in a spreadsheet.
A new wave of startups is now lending a helping hand. Whether they’re automating financial analyses or providing software that lets finance teams collaborate more easily with other departments, they’re seeking to free up more of CFOs’ time for strategic inputs. With a recession looming, chances are that they’re getting off the ground just when they’re most needed.
Early stage market map
Key facts
$20bn
estimated size of the global accounting market in 2026 (up from $12bn in 2020)
$750bn
estimated global SaaS spend between 2020-2030
20%+
estimated CAGR of global SaaS spend between 2020-2030
Trends to watch
Hybrid and remote-spanning CFOs
Current tools don’t take into account that many of a CFO’s tasks are cross-departmental. In a world of hybrid and remote work, collaborative tools are more vital than ever.
This leaves an opening for products that build in collaborative features from the get go, with a user experience simple enough for non-finance professionals to do basic inputs by themselves.
Chief future-predicting officers
Designed primarily for accounting purposes, enterprise resource planning systems where companies store their financial data are mostly limited to backward-facing analysis.
That means there’s a need for tools that let CFOs analyse data in real time and even let them run predictive forecasts and benchmarking against competitors.
Big CFO or small CFO: Who to build for?
The needs of finance teams differ vastly according to the maturity and size of their company.
While the enterprise segment requires training and implementation support to fit new tech within existing infrastructure, SMEs will primarily seek solutions with low barriers to adoption.
Integration station
Despite the interconnected nature of the CFO’s work, their tech stacks are plagued by a lack of integrations.
With startups unable to mesh their CFO kit with every bit of software on the market, their challenge will be to identify the places where this fragmentation leads to the biggest hassles, making target customers more open to trying their solutions.
Startups tracked by Sifted
Sifted take
While startups usually focus on one CFO pain point to begin with, many of them will move into additional services to improve customer retention and unlock more revenue. Examples include spend management companies adding lending and insurance products, or accounts payable and accounts receivable companies collecting transaction fees on payments completed on their platforms.
Rising stars
Founded by two former Revolut employees, LiveFlow lets companies automate manual data entry and easily create dashboards for financial reporting. Its investors include Y Combinator, Seedcamp and angels like Klarna cofounder Victor Jacobsson and Google’s VP of product Bradley Horowitz.
Round
Seed
Valuation
Undisclosed
Date
2021
Size
€3,607,818
Backed by Blossom Capital and Checkout.com founder Guillaume Pousaz, Aurelia allows businesses to connect their bank accounts, payment software and accounting platforms to centralise their data and build new workflows.
Round
Seed
Valuation
Undisclosed
Date
2021
Size
€2,730,000
Credit control platform that lets its customers collect payments more easily. Investors include Eurazeo and Stride VC.
Round
Seed
Valuation
Undisclosed
Date
2022
Size
€4,620,000
Early stage startups to watch
Adsum Works
Tax
€4.5m
€4.5m
-
Aurelia
Treasury
€2.7m
€2.7m
-
Coverflex
Core systems
Payroll & employee benefits
€5m
€5m
€11m
Denario
FP&A
€1.8m
€510k
-
Embat
FP&A
€1.5m
€1.5m
-
Ember
Full stack solution
€6.7m
€4.6m
€21m
FinanceKey Ltd
Treasury
€800k
€750k
-
finway
Expense management
€2.5m
€2.1m
-
Fiskl Limited
€3m
€525k
-
FlowPay
FP&A
€600k
€400k
-
Frienton GmbH
Full stack solution
€100k
-
-
Fuell
Expense management
€2.5m
€1.5m
-
Gigapay
AP & AR
€1.5m
€850k
-
intergiro
Core systems
Banking
€24m
€9m
-
Kolleno Limited
AP & AR
€4.6m
€4.6m
-
LiveFlow
Financial reporting
€4.1m
€3.6m
-
Monite
AP & AR
€6.1m
€4.4m
-
NEO CAPITAL VENTURES
Core systems
Banking
€12m
€5m
-
Numarics
€2.5m
€1.8m
€8.8m
Pectus Finance
Financial reporting
€2.4m
€1.9m
-
Recovr
AP & AR
€1.1m
€800k
-
Semper
Treasury
€2.5m
€2.5m
-
Sibill
FP&A
€4.1m
€3.5m
-
ThinkOut
FP&A
€500k
€250k
-
Europe’s success stories
Who early stage startups are up against
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Expense management platform available to companies in 16 European countries
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Provides software for payroll automation to SMEs in five European markets
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
Spend management platform active in France, Germany and the UK
Sources
News articles
Superhero CFOs: how an optimal tech stack helps reveal great powers | July 2022 | Balderton Capital
These fintechs are helping Europe’s CFOs navigate the downturn | August 2022 | Sifted
Rise of the Next-Gen CFO: The Evolution of Finance’s Role and Tech Stack | April 2022 | Sapphire Ventures
Building a Generational Fintech: Empower the CFO | March 2022 | Vertex Ventures
The Finance Tech Stack: What is the Current State? (Part I) | October 2020 | Redpoint Ventures
The Finance Tech Stack: Opportunities for Innovation (Part II) | October 2020 | Redpoint Ventures
The Finance Tech Stack: Buyer Personas (Part III) | December 2020 | Redpoint Ventures
The CFO in Crisis Mode: Modern Times Call for New Tools | April 2020 | a16z
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