Disability tech
One in six people need assistive technologies — can these startups find them?
Last updated: 8 Sep 2022
Market 101
With more than a billion people affected by disabilities worldwide, startups making our world more accessible are addressing a huge market. But too often their work is still dismissed as “niche” by investors, many of whom aren’t convinced that billion-dollar companies will be built in a sector characterised by fragmented care systems for diverse and — at times — incompatible user needs.
Central to challenging this assumption is ending the perception of disabilities as something to be corrected, rather than adapting existing products and services to be usable for everyone — while ushering in new innovations and capturing broader swathes of consumers. It’s a long-winded but essential step in halting a vicious cycle where lack of investor interest leads to lack of entrepreneurship in an area where it’s desperately needed.
Early stage market map
Key facts
1 in 6
people globally who have a disability1
2bn+
people globally who will need at least one assistive product by 20302
7
% of GDP lost from excluding people with disabilities from the workforce3
Trends to watch
1. Accessibility meets affordability
→ Accessibility of disability tech remains an issue. With hardware makers unable to benefit from economies of scale in niche markets, their products can be prohibitively expensive.
→ On the other end of the spectrum, many software companies charge companies to make their services accessible, rather than consumers themselves.
2. Raising the bar
→ Disability tech too often reflects biases about race and gender, from soap dispensers not recognising certain skin shades to automated captioning struggling with accents.
→ At the same time, disability covers such a broad spectrum of conditions that what helps one group may not be useful for another, cautioning against any quick fixes or one-size-fits-all solutions.
3. Designing for disability from the outset
→ Even within disability tech, companies often fail to integrate their target groups into product development from the outset.
→ This may lead to products being launched that attempt to make disabled people conform to their surroundings rather than the other way around — or simply tackle problems that don’t exist.
4. Hidden barriers
→ Much of disability tech faces hidden barriers to uptake. For hardware, these may relate to maintenance and customisation of products, hampered by the availability of specialist care and intellectual property protections.
→ Beyond that, specialised products may require training and have to be employed in supportive settings — meaning their success is a matter of culture as much as the tech itself.
Startups tracked by Sifted
Sifted take
Too many companies still approach accessibility for disabled people as a matter of compliance, not value added. But as first movers raise awareness and demonstrate their advantages, disability tech may follow a similar trajectory to privacy or broader diversity concerns — going from supposed headache to crucial best practice for companies’ cultures and bottom lines.
Rising stars
Marketplace for accessible holiday accommodation. Founder Sebastian Archambeaud was previously director of marketing at L’Oréal and Unilever.
Round
Seed
Valuation
€7.5m
Date
2021
Size
€1.5m
Facilitates phone calls for the deaf by translating text to speech and vice versa in real time, currently available in seven languages.
Round
Seed
Date
2016
Size
€1.4m
Digital learning platform for sign languages that can be used by itself or to accompany classroom teaching. The startup plans to expand to seven countries by the end of the year.
Round
Pre-seed
Valuation
€1.5m
Date
Size
€200k
Early stage startups to watch
BioMinds Healthcare Sp. z o.o.
Rehabilitation
€360k
€340k
€2m
Handiscover
Leisure & community
Travel & mobility
€5.8m
€1.5m
€7.5m
Pedius
Hearing tech
€1.9m
€1.4m
-
Procedure Health
Rehabilitation
€125k
€25k
-
SignLab
Edtech
€1m
€200k
€1.5m
Sociability
Leisure & community
€1.1m
€985k
-
WelcoMe
B2B services
€826k
€152k
-
Sources
Research reports
2021 State of Digital Accessibility | Level Access
Design Delight from Disability | September 2020 | Return on Disability
News articles
For Disabled People, Accessible Technology Is Finally Getting Better | September 2021 | Teen Vogue
The Apps That Are Redefining Accessibility | July 2021 | Bloomberg
1, 3 Technology can level the playing field for people with disabilities in the workforce | July 2021 | World Economic Forum
2 Tech for disabled people is booming around the world. So where's the funding? | May 2021 | Rest of World
Designing with accessibility in mind: a conversation | March 2021 | TechCrunch
Disabled Do-It-Yourselfers Lead Way to Technology Gains | July 2020 | The New York Times
Disability tech startups are booming — but so are prices | September 2019 | Sifted
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