Autonomous vehicles

All hype and no horsepower?

Last updated: 1 Sep 2022

Market 101

Urban transport networks are under siege. The benefits that autonomous vehicles (AVs) would bring to our roads are undeniable: they’re safer, more convenient, greener and, if integrated alongside public transport services, have the potential to dramatically reduce congestion. Passengers can even work while commuting, injecting a bit of juice into productivity too.

But AVs are yet to arrive at their destination. A succession of high-profile stalls from Tesla, Uber and Lyft has shown that the route to commercialisation is more hazardous than expected. Using a combination of on-board cameras, sensors and machine learning software to teach a computer to behave like a human in busy urban environments was never going to be easy, and regulators aren’t going to take any chances. When people’s lives are at stake, giving AVs the premature green light isn’t an option.

Early stage market map

Early stage market map

Key facts

1.3m

the number of lives lost worldwide annually due to traffic accidents1

1.2bn

the number of people that spend more than 50 minutes a day in a vehicle2

$55k

The projected cost of a level 4 shared autonomous electric vehicle by 20303

Startups tracked by Sifted

Sifted take

Level 4 & 5 autonomy still feels like miles away, but ample opportunities exist for startups to upgrade the long list of components required and move the industry out of second gear. With fuel costs on the rise, regulators ought to be more inclined to give AVs the boost they need to get over any speed bumps, and queues outside of showrooms shouldn’t be far behind.

Rising stars

Heex Technologies

Data management & infrastructure

Total funding

€3.2m

Paris, France
2019

Offers smart data management integrations for autonomous systems. Accelerated by Techstars, Heex won the European Startup Prize for Mobility in 2022 and was awarded funding by Google Europe.

Round

Pre-seed


Date

2022

Size

€3.2m

DeepDrive GmbH

Remote & self-driving solutions

Total funding

€4.3m

Munich, Germany
2021

Creates flat chassis with in-wheel motors for electric vehicles. Backed by Bayern Capital and UVC Partners, McKinsey recently named it one of 2022’s seven most promising mobility startups.

Round

Seed


Date

2022

Size

€4.3m

Fernride

Remote & self-driving solutions

Total funding

€10m

Munich, Germany
2019

Allows drivers to remotely control fleets, particularly in the trucking industry. Investors include Speedinvest and Fly Ventures.

Round

Seed


Date

2021

Size

€7.1m

Early stage startups to watch

Academy of Robotics

Cardiff, United Kingdom
2017
Seed

5m

2.5m

80m

Albora Technologies

London, United Kingdom
2017
Seed

2.5m

2.5m

-

Autonomous Knight

Ghent, Belgium
2021
Grant

600k

500k

-

BaseTracK

Tallinn, Estonia
2017
Seed

1.8m

910k

30m

DeepDrive GmbH

Munich, Germany
2021
Seed

4.3m

4.3m

-

Ducktrain

Aachen, Germany
2018
Seed

4.6m

1.5m

-

Fernride

Munich, Germany
2019
Seed

10m

7.1m

-

Heex Technologies

Paris, France
2019
Pre-seed

3.2m

3.2m

-

Hybrid Lidar Systems

Bad Salzdetfurth, Germany
2018
Seed

2.3m

300k

-

Imperium Drive

London, United Kingdom
2019
Seed

1.7m

500k

-

OTIV

Ghent, Belgium
2020
Seed

1m

860k

-

Phantasma Labs

Berlin, Germany
2018
Seed

-

-

-

StreetDrone Limited

Oxford, United Kingdom
2016
Seed

5.9m

4.7m

-

tripleye

Karlsruhe, Germany
2020
Bootstrapped

-

-

-

Unmanned Life

London, United Kingdom
2021
Seed

2.3m

2.3m

11.9m

Zeabuz

Trondheim, Norway
2019
Pre-seed

4m

800k

-

Europe’s success stories

Who early stage startups are up against

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

→ Safety and constraint control system provider bought by Qualcomm for $4.5bn

(Pre-)Seed

SeriesA

SeriesB

SeriesC

SeriesD+

IPO/Exit

→ First company to operate autonomous, all-electric freight vehicles on public roads

→ Backed by Norrsken, Maersk and Northzone

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