Autonomous vehicles
All hype and no horsepower?
Last updated: 1 Sep 2022
Market 101
Urban transport networks are under siege. The benefits that autonomous vehicles (AVs) would bring to our roads are undeniable: they’re safer, more convenient, greener and, if integrated alongside public transport services, have the potential to dramatically reduce congestion. Passengers can even work while commuting, injecting a bit of juice into productivity too.
But AVs are yet to arrive at their destination. A succession of high-profile stalls from Tesla, Uber and Lyft has shown that the route to commercialisation is more hazardous than expected. Using a combination of on-board cameras, sensors and machine learning software to teach a computer to behave like a human in busy urban environments was never going to be easy, and regulators aren’t going to take any chances. When people’s lives are at stake, giving AVs the premature green light isn’t an option.
Early stage market map
Key facts
1.3m
the number of lives lost worldwide annually due to traffic accidents1
1.2bn
the number of people that spend more than 50 minutes a day in a vehicle2
$55k
The projected cost of a level 4 shared autonomous electric vehicle by 20303
Trends to watch
1. Tesla vs the rest?
→ While Tesla’s AVs use cameras and computer vision, alternative approaches use Lidar (a laser-beaming depth and distance sensing system) and HD maps to create a clearer 360-degree view.
→ In a capital-intensive industry, startups must choose whether to improve the mapping process, or attempt to lower the cost of Lidar — the most expensive component.
2. Democratising driving data
→ Deep learning — AI that imitates the brain’s neural networks to assess a vehicle’s surroundings — is a vital but extremely complex part of the AV tech stack.
→ Advancements in inter-fleet communications will enable AVs to relay information to each other and “learn” at a faster rate, but incentivising competing developers to share remains a roadblock.
3. Choose your lane
→ With global tech giants hell-bent on overhauling mobility, there may be an opportunity for startups closer to home to get ahead.
→ Smaller players addressing autonomous freight trucking and last-mile delivery, carrying less precious cargo than humans, might hold the keys to convincing sceptics that AVs are able to deliver after all.
4. No one-size-fits-all solution
→ Self-driving cars won’t fix congestion issues overnight and may even mean more vehicles on the road. In densely populated cities, driverless shuttles or robotaxis are a more efficient option.
→ Expect some brake-slamming as policymakers prepare the necessary infrastructure: insurers are one of the groups with the most to lose, with younger generations paying high car insurance premiums embracing new tech fastest.
Startups tracked by Sifted
Sifted take
Level 4 & 5 autonomy still feels like miles away, but ample opportunities exist for startups to upgrade the long list of components required and move the industry out of second gear. With fuel costs on the rise, regulators ought to be more inclined to give AVs the boost they need to get over any speed bumps, and queues outside of showrooms shouldn’t be far behind.
Rising stars
Offers smart data management integrations for autonomous systems. Accelerated by Techstars, Heex won the European Startup Prize for Mobility in 2022 and was awarded funding by Google Europe.
Round
Pre-seed
Date
2022
Size
€3.2m
Creates flat chassis with in-wheel motors for electric vehicles. Backed by Bayern Capital and UVC Partners, McKinsey recently named it one of 2022’s seven most promising mobility startups.
Round
Seed
Date
2022
Size
€4.3m
Allows drivers to remotely control fleets, particularly in the trucking industry. Investors include Speedinvest and Fly Ventures.
Round
Seed
Date
2021
Size
€7.1m
Early stage startups to watch
Academy of Robotics
Delivery systems
€5m
€2.5m
€80m
Albora Technologies
Localisation & mapping
€2.5m
€2.5m
-
Autonomous Knight
Sensors & other hardware
€600k
€500k
-
BaseTracK
Remote & self-driving solutions
€1.8m
€910k
€30m
DeepDrive GmbH
Remote & self-driving solutions
€4.3m
€4.3m
-
Ducktrain
Delivery systems
€4.6m
€1.5m
-
Fernride
Remote & self-driving solutions
€10m
€7.1m
-
Heex Technologies
Data management & infrastructure
€3.2m
€3.2m
-
Hybrid Lidar Systems
Sensors & other hardware
€2.3m
€300k
-
Imperium Drive
Remote & self-driving solutions
€1.7m
€500k
-
OTIV
Remote & self-driving solutions
€1m
€860k
-
Phantasma Labs
Data management & infrastructure
-
-
-
StreetDrone Limited
Remote & self-driving solutions
€5.9m
€4.7m
-
tripleye
Sensors & other hardware
-
-
-
Unmanned Life
Data management & infrastructure
€2.3m
€2.3m
€11.9m
Zeabuz
Remote & self-driving solutions
€4m
€800k
-
Europe’s success stories
Who early stage startups are up against
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
→ Safety and constraint control system provider bought by Qualcomm for $4.5bn
(Pre-)Seed
Series A
Series B
Series C
Series D+
IPO/Exit
→ First company to operate autonomous, all-electric freight vehicles on public roads
→ Backed by Norrsken, Maersk and Northzone
Sources
Research reports
3 Shared, Autonomous, and Electric: An Update on the Reimagined Car | July 2022 | BCG
Autonomous Mobility: Cutting the Cost of Transporting Everything | June 2022 | Ark Invest
The Future of Mobility: Autonomous Driving | April 2021 | Baillie Gifford
Autonomous Driving: Moonshot Project | January 2019 | Deloitte
News articles
Intelligent cars need intelligent regulation | August 2022 | Financial Times
Full Self-Driving Cars Are Still A Long Way Off – Here’s Why | August 2022 | Forbes
1 Road traffic injuries | June 2022 | World Health Organisation
Musk says Tesla aspires to mass produce robotaxis by 2024 | April 2022 | TechCrunch
European carmakers lag behind on startup investments | April 2022 | Sifted
Why Europe is speeding ahead in autonomous shuttles | February 2022 | Sifted
The road to affordable autonomous mobility | January 2022 | McKinsey
Wayve’s alternative autonomous driving approach gets $200m funding boost | January 2022 | Sifted
Driverless cars to arrive on European streets next year | September 2021 | Sifted
Autonomy Delay: Current Challenges and Bottlenecks | September 2020 | FutureBridge
2 Autonomous Mobility: Passenger Cars | Continental
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