# IDEO

Your fixation with innovation is stopping your company actually innovating
Opinion
May 25, 2021
Your fixation with innovation is stopping your company actually innovating
Innovation has become a meaningless buzzword at many companies. If you really want to make a change you need to go back to basics.
Emilie Colker
The Sifted guide to innovation consultancies
Analysis
December 24, 2019
The Sifted guide to innovation consultancies
Consultancies that can advise business in how to think outside the box are all the rage. But who are these companies and what do they offer?
Kimberly Eynon
What working with companies like Apple and Ikea has taught IDEO about innovation
Interview
December 3, 2019
What working with companies like Apple and Ikea has taught IDEO about innovation
Interview with Axel Unger, partner at IDEO.
Kimberly Eynon