# How To

How to hire a chief operating officer

Jens Joseph Mannanal, COO at Berlin-based creator economy startup Passionfroot, shares his tips for hiring a COO as an early-stage startup

Setting up a VC fund 101 — what emerging managers need to know

From attracting LPs to working out the legal stuff, here’s the lowdown on setting up your first-time VC fund

How to hire a chief marketing officer

Lauren Berkemeyer, chief marketing officer (CMO) at insurtech YuLife, shares her top tips for hiring your startup's first CMO

How to size your VC fund

Emerging fund managers need to figure out how much they should, not could, raise before hitting the fundraising trail

How to hire a chief people officer

Lauren Joseph, chief people officer at Berlin-based fintech Mondu, shares her top tips on how and when to hire a chief people officer

How to hire a chief partnerships officer

Dominique Airey, partnerships director at CUR8, talks about how to hire a partnerships lead into the C-suite, especially if you work in an emerging industry

How to hire a chief product officer

Anna Kuriakose, CPO at SumUp gives her top tips for assessing when it's the right time to hire a CPO and what to look for in a candidate

How to launch your product on the App Store

Apple's App Store has 1.76m apps available. How do you get yours launched there?

How to define your EVP

Molly Johnson-Jones, cofounder and CEO of Flexa, shares her top tips for attracting, and keeping, the right talent

How to reach profitability

Marek Talarczyk, former CEO of Netguru, gives his top tips on how your startup can reach profitability without vast amounts of VC cash

How to launch on Product Hunt

If your target audience is product people, designers or developers, you’re going to want to launch on Product Hunt

How to create a brand voice

Patchwork Health's marketing director, Celine Prinse, gives her top tips

Family offices: What an alternative to VC funding can offer founders

We asked founders and fund managers why family offices could be useful, and how to access them

What LPs want to see from first-time VC fund pitch decks

Just like startups need a deck to pitch to investors, VCs need one to pitch to LPs — but what do they actually need to include?

How to close a company

How and when do you decide to close your startup? Sifted asks Wefarm founder, Kenny Ewan

How to hire during a downturn

For startups that are still recruiting staff, but are looking to do so in a considered (and cash-savvy) way, read on for tips

How to plan your go to market strategy

As a founder, strategising your decisions can make or break a startup in the early days – and a go to market strategy should be front and centre of your focus

How to hire your first product manager

Mike Oliinyk, who led product at both Wise and Wolt, gives his top tips for hiring a great product manager

Sifted’s policy on using anonymous sources

There may be instances where sources prefer to stay unnamed for various reasons.

How to tell Sifted something confidential

Some of our biggest stories have come from confidential and anonymous tip-offs from readers. If you have something to share with us, here’s how to do so

How to do customer interviews

Customer interviews are the secret sauce to keeping customers happy. We dig into how to do them

How to hire advisors

We dig into how to find good advisors, what to look for and how to pay them

How to build accessible products with no-code tools

In a mad rush to ship products quickly, startups neglect accessibility. Here's how to make your product accessible to everyone using no-code tools

How to build a scalable company with no-code tools