Interview

February 5, 2021

The aquarium pump, the swingers party and the most copied sex toy of the decade

German sextech company WowTech increased revenues by more than a 33% during the pandemic, making more than €100m. They’re now promising men “female orgasms”.


Tim Smith

8 min read

Sometimes the best products begin life in unexpected places. 

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sextech wowtech
Michael and Brigitte Lenke in the inventor's workshop, surrounded by Womanizers
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Womanizer prototype sextech wowtech
(An early prototype of the Womanizer)
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Womanizer sex toy sextech wowtech
(The design of the Womanizer has come on some way since Michael Lenke’s prototype)
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Lily Allen Womanizer sextech wowtech
(Last year WowTech announced a partnership with UK pop star Lily Allen, who is an outspoken fan of the Womanizer)
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Arcwave Ion
A screenshot from a product video for the Arcwave Ion, comparing heart rates to 'traditional' masturbation
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Johannes Plettenberg WowTech
(WowTech chief executive Johannes Plettenberg)
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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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