Analysis

May 5, 2025

Will product teams become product ‘person’?

Online, doomsayers predict the end to product teams within the next decade, or sooner. But is that realistic?

Unless you’ve been living under a rock, you’ll know there’s been a lot of hype lately around AI and its ability to write code, build prototypes and create websites faster than any human. Online, doomsayers predict the end to product teams within the next decade, or sooner. But is that realistic?

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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