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May 29, 2026

Will Europe’s VCs catch up to the influencer craze?

VCs on both sides of the Atlantic are increasingly interested in influencer-investors, but some say “Europe is two years behind" the US

Anne Sraders

4 min read

This column first appeared in Sifted’s Up Round newsletter, sign up here.

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Anne Sraders

Anne Sraders is a senior reporter at Sifted, based in Berlin. She covers the VC industry and deeptech startups. She also writes Sifted's weekly VC newsletter Up Round. Follow her on X and LinkedIn

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