Interview

April 3, 2026

Why a vegan sausage pioneer is setting up an AI law firm called Keith

“I think after illness and relationship breakdown, the biggest source of anguish in life is conveyancing,” says THIS cofounder Andy Shovel — and he's raised £2m to do something about it


Éanna Kelly

3 min read

Andy Shovel bought a house last year and hated every second of it. That, in his telling, is why he is now building a law firm. It’s called Keith.

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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