Analysis

October 29, 2025

What’s keeping CPOs up at night

Four chief product officers share their biggest challenges in 2025

The role of chief product officer has seen a lot of change in recent years. Once seen as the leader on product vision and user experience, today’s CPO is expected to bridge the gap between customers, technology and commercial strategy. 

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Steph Willis
Steph Willis, CPO and cofounder at Spruce
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Selfie of Dmitry Zlokazov, global head of product at Revolut
Dmitry Zlokazov, global head of product at Revolut
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Amy Rushby, director of product and cofounder at Carmoola
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Nikita Miller, chief product officer at TravelPerk
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Maya Dharampal-Hornby

Maya Dharampal-Hornby is a reporter, covering UK tech for Sifted, based in London. She's also the producer of Startup Europe — The Sifted Podcast .

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