Ian Wharton

Opinion

January 9, 2024

What startup founders can learn from Die Hard

Founders, understand how to tell your story. Or watch the idea die

Ian Wharton

5 min read

When Hans Gruber and his armed henchmen step out of the elevator onto the 30th floor of Nakatomi Plaza and take the Christmas partygoers hostage, unwitting guest and New York cop John McClane’s sense of duty kicks in, pitting himself against the bad guys and overwhelming odds.

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Ian Wharton

Ian Wharton is the founder and CEO of Aide Health, an author, and the designer of the online course Sell the Idea.

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