When Hans Gruber and his armed henchmen step out of the elevator onto the 30th floor of Nakatomi Plaza and take the Christmas partygoers hostage, unwitting guest and New York cop John McClane’s sense of duty kicks in, pitting himself against the bad guys and overwhelming odds.

Opinion
January 9, 2024
What startup founders can learn from Die Hard
Founders, understand how to tell your story. Or watch the idea die
5 min read
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Ian Wharton is the founder and CEO of Aide Health, an author, and the designer of the online course Sell the Idea.

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