Picture of Mimi Billing, Europe editor of Sifted

Opinion

October 6, 2026

What eight years at Sifted taught me about tech's bubble

Sifted's Europe editor signs off after eight years, with a case for letting the rest of the world into the tech bubble

Mimi Billing

3 min read

When I got on the phone with John Thornhill, cofounder of Sifted, in the autumn of 2018, I had been writing about Swedish tech for over three years. I had joined a new tech site and seen it grow from producing a few articles a week to 10 a day. The last thing on my mind was joining another new site and going through the same crazy growth journey all over again.

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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