When I got on the phone with John Thornhill, cofounder of Sifted, in the autumn of 2018, I had been writing about Swedish tech for over three years. I had joined a new tech site and seen it grow from producing a few articles a week to 10 a day. The last thing on my mind was joining another new site and going through the same crazy growth journey all over again.

Opinion
October 6, 2026
What eight years at Sifted taught me about tech's bubble
Sifted's Europe editor signs off after eight years, with a case for letting the rest of the world into the tech bubble
3 min read
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