Nafisa Bakkar

Analysis

March 11, 2025

The AI tools founders say are actually useful

Three founders discuss what AI tools they're using day to day at work

Founders are drowning in a sea of new AI tools promising to revolutionise their company’s approach to everything from product development and marketing to customer service. To benefit from AI though, entrepreneurs are going to need to quickly distinguish between genuinely transformative solutions and shiny (and fun) distractions.

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Kaarel Kotkas, founder and CEO of identity verification startup Veriff
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Nafisa Bakkar, founder and CEO of media platform and agency Amaliah 
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Yonder cofounder and CEO Tim Chong
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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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