Analysis

August 7, 2023

Was Hopin really such a failure?

Hopin has quickly become a fable for the greed and FOMO-fuelled excesses of the tech world in 2021. But is it entirely a failure? 


Johnny Boufarhat, founder of online event platform Hopin

If ever a startup had lucky timing, it was Hopin. Founder Johnny Boufarhat — confined to his house with an autoimmune illness — saw the potential for a virtual events platform. Then Covid forced all businesses online; Hopin launched in March 2020. 

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A screenshot of the Hopin team on a virtual team meeting
Hopin team
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Johnny Boufarhat, founder of Hopin
Johnny Boufarhat, founder of Hopin
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

Eleanor Warnock

Eleanor Warnock is an advisor to VC firm Bek Ventures, and writes a newsletter on tech and writing. She was previously Sifted’s deputy editor. Find her on X and LinkedIn

Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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